National Sales Director (Brazil)

Job Title: National Sales Director - Brazil Reports To: Head of Overseas Business Unit Location: Brazil (Remote, frequent travel required)

Position Overview To support the company's strategic development, we are investing significantly in the Brazilian market to accelerate brand growth, product localization, and sales network expansion. We are seeking a National Sales Director for Brazil who will be responsible for the overall market strategy, sales planning, channel development, and team leadership. The goal is to rapidly achieve broad product coverage across Brazil and develop tailored product and sales strategies for the local market. The ideal candidate will have established nationwide distributor and customer relationships, enabling them to contribute immediately. Preference will be given to candidates with prior experience at leading baking ingredient manufacturers in a similar role.

Key Responsibilities A. Market Strategy & Planning Develop and execute the overall sales strategy, channel plan, and annual business objectives for Brazil. Lead product localization initiatives to meet Brazilian market needs and drive product adaptation. Rapidly expand the national sales network to ensure broad market coverage. B. Channel Development & Management Identify, negotiate with, and onboard national distributors and key strategic partners. Manage relationships with distributors and major customers, optimizing processes and service delivery. Maintain distributor and customer profiles, conduct regular performance reviews, and implement improvement plans. C. Brand & Marketing Promotion Develop and implement brand-building activities, including marketing campaigns, PR events, and digital outreach. Organize product demonstrations, technical trainings, and industry exhibitions to increase brand visibility. D. Cross-functional Collaboration Work closely with product, R&D, and marketing teams to share market insights and support product development. Provide training and support to distributors and customers on products, applications, and sales techniques. E. Market & Competitive Intelligence Monitor competitor activities, market trends, and regulatory changes to adjust strategies proactively. Prepare regular market reports and business forecasts for headquarters.

Qualifications A. Experience Minimum 15 years of sales management experience in the baking ingredients industry, with a focus on non-dairy whipping toppings or related products, specifically in the Brazilian market. Previous experience in a similar role at companies is highly preferred. Established network of national distributors and key clients, with the ability to execute quickly. B. Knowledge Full understanding of bakery products and familiarity with bakery operations or production processes. Proficient in Microsoft Office for data analysis, reporting, and presentation. C. Competency Strong strategic thinking, negotiation skills, and business acumen. Resilient under pressure and willing to travel frequently. Excellent collaboration and stakeholder management skills.

We Offer Competitive compensation package. Opportunity to lead in a high-priority strategic market with significant growth potential. Full support from global headquarters in product, marketing, and technical resources.

About Hi-Road Food Technology Shanghai Hi-road Food Technology Co., Ltd. is a leading integrated enterprise specializing in the research, development, production, and distribution of premium bakery and catering ingredients. Committed to becoming the preferred partner in the global baking industry, we dedicate ourselves to providing customers with innovative, safe, and delicious food solutions. With our strong independent R&D capabilities, Hi-Road meticulously sources world-class raw materials and employs advanced production technologies. Our comprehensive quality control system ensures the consistent excellence of our diverse product portfolio, which includes: •Dairy and non-dairy toppings •Premium fruit preparations •Chocolate products •Bakery creams and margarine compounds •Flavor sauces •Food flavors and additives Through continuous innovation and stringent quality standards, we strive to deliver exceptional value and culinary inspiration to our partners worldwide