Area Sales Manager

About the Company Bajaj do Brasil is a rapidly growing multinational motorcycle manufacturer and distributor, with annual

revenues exceeding BRL 300 million

. The company operates four branches in Brazil and sells in the 27 federative units. Manaus Plant:

Full motorcycle manufacturing facility with an annual production capacity of approx. 50,000 units. Manaus General Warehouse:

Storage and receiving hub for CKD kits and components. Barueri (SP) Parts Distribution Center:

National spare parts distribution operation. São Paulo Office:

Corporate headquarters and administrative center. Experience: 5-8 years

Role Purpose Bajaj Auto is looking for a high-calibre

Area Sales Manager

to manage and grow business across multiple territories in Brazil. The role will be responsible for driving sales growth, market share, dealer performance, channel expansion, profitability, and business sustainability across the assigned markets. This position requires strong ownership of dealer relationships, deep commercial understanding, close coordination with India-based cross-functional teams, and the ability to proactively manage macroeconomic, competitive, and regulatory developments impacting the two-wheeler and three-wheeler business. The ideal candidate should bring a combination of

channel management capability, commercial sharpness, trade operations understanding, and market development orientation

.

Key Responsibilities 1) Dealer Management and Business Ownership Drive overall business performance through close coordination with country dealers. Act as the primary business interface between Bajaj Auto and dealerships in the assigned markets. Review dealer performance on sales, market share, channel health, profitability, inventory, receivables, and retail execution. Ensure disciplined business planning, target setting, review mechanisms, and execution follow-through with dealers. Build strong working relationships with dealer leadership teams while maintaining performance accountability. 2) Sales Performance and Channel Expansion Drive wholesale and retail growth across motorcycles and three-wheelers in the assigned markets. Monitor dealer sales performance versus business plan and take corrective actions wherever required. Identify opportunities for

dealer network expansion

, channel productivity improvement, and market penetration enhancement. Track primary, secondary, and retail performance indicators regularly and drive action plans to improve results. Work closely with dealers to improve reach, product mix, conversion, and market share. 3) Market Intelligence and Competition Tracking Continuously monitor competitor activity, pricing, product actions, promotions, financing schemes, and channel strategies. Build strong market intelligence on customer trends, segment developments, and competitive dynamics in the two-wheeler and three-wheeler industry. Provide structured market feedback to internal stakeholders and recommend strategic actions based on field realities. Identify emerging risks and opportunities based on macroeconomic developments, policy changes, currency movements, import conditions, and demand trends. 4) Customer Feedback and Product/Business Inputs Capture and analyze dealer, and customer feedback to improve product acceptance, commercial strategy, and aftersales support. Share market-specific insights on customer expectations, product gaps, pricing sensitivity, and usage patterns. Support product planning and market suitability discussions by bringing strong voice-of-market inputs. 5) Marketing and Sales Strategy Support the development and execution of market-wise sales and marketing strategies in line with Bajaj Auto’s business objectives. Work with dealers on annual business plans, quarterly review plans, demand outlook, market activation, and growth initiatives. Ensure alignment on promotional activities, visibility programs, channel incentives, and retail activation plans. Help shape country strategies based on market maturity, competitive intensity, consumer profile, and channel realities. 6) Cross-Functional Coordination with India Teams Coordinate on a daily basis with internal India teams such as sales operations, logistics, finance, marketing, supply chain, production planning, service, and spare parts. Ensure market requirements, dealer concerns, and business priorities are effectively communicated and addressed internally. Drive timely closure on business-critical issues impacting markets and dealers. 7) Dealer Profitability and Financial Health Monitor dealer profitability, working capital discipline, inventory levels, stock aging, and business sustainability. Evaluate the commercial viability of business actions and ensure growth plans remain financially healthy for both Bajaj Auto and the dealer. Support the dealer in improving business productivity, operating efficiency, and return on investment. Flag early warning signs related to weak profitability, slow retail, excessive inventory, forex exposure, or liquidity pressure.

Candidate Profile We are looking for a commercially strong and execution-oriented professional with experience in

international sales, country management, dealer management, or regional business development

in automotive, mobility, or related industries.

Preferred Experience 5-8 years of relevant experience in

sales, business management, regional sales, dealer management, or channel development Strong experience in

automotive / two-wheeler / three-wheeler / commercial vehicle / mobility / industrial exports

preferred Exposure to

local automotive markets

will be a strong advantage Experience in managing or working closely with

dealer networks, and channel partners Understanding of

market development, retail performance, pricing, inventory planning, and channel expansion Experience in dealing with cross-functional teams in a matrix organization Exposure to business planning, forecasting, profitability analysis, and market strategy

Educational Qualifications Bachelor’s Degree in Engineering, Management, Business, Commerce, or related field MBA or equivalent post-graduate qualification preferred

Key Skills and Competencies Commercial and Functional Skills Dealer and channel management Dealer network development Market analysis and competition tracking Sales planning and execution Dealer profitability management Retail and wholesale performance monitoring Marketing and sales strategy support International trade documentation understanding Cross-functional & cross-cultural coordination Business review and performance management Behavioral Competencies Strong ownership mindset High level of coordination and follow-through Commercial judgment and analytical thinking Ability to work in a fast-paced and multicultural environment Strong communication and relationship management skills Problem-solving orientation Ability to anticipate risks and act proactively Willingness to travel frequently across assigned markets

Language Requirement English:

Fluent / business proficiency mandatory Portuguese:

Fluent / business proficiency mandatory

Success Measures / KPIs The role may be evaluated on the following broad parameters: Retail and wholesale growth across assigned markets Market share improvement / defense Dealer performance and channel expansion Improvement in dealer productivity and market coverage Quality of business planning and execution discipline Dealer profitability and inventory health Timely coordination on orders, shipments, and documentation Responsiveness to market developments and regulatory changes Strength of internal cross-functional coordination Quality of market intelligence and action-oriented feedback