Web Growth & Seo Manager(contractor Role)

Web Growth & Seo Manager(contractor Role) - Detalhes da Vaga. ● In the web ecosystem, a landing page isn''t just a corporate brochure—it is the first outer layer of the product itself. ●While traditional SEO focuses solely on "getting people through the door," this role is engineered for a growth pioneer who bridges the gap between technical search visibility and product conversion. ● You will combine exceptional keyword and technical SEO expertise with an innate Product-Led Growth (PLG) mindset and deep user empathy. ● Your mission is to seamlessly guide diverse users—from efficiency-driven B-side e-commerce merchants to aesthetic-focused C-side creators—from a simple search query into a frictionless, "aha-moment" product experience that scales active users and app downloads. ●Key ResponsibilitiesProduct-Led Growth (PLG) & Conversion Optimization (CRO): Partner closely with Product Managers and UI/UX designers to design intuitive, frictionless landing page funnels. ● Champion "instant value" mechanics (e. ●G. ●, zero-login online interactive demos for tools like object removal or AI filters) to activate users within their first 5 seconds on the page. ●Full-Funnel Data Diagnostics: Own web analytics telemetry using tools like Google Analytics 4 (GA4), Mixpanel, or Hotjar. ● Track the end-to-end user journey from Organic Search Impression --> Landing Page Visit --> Feature Trial --> Account Registration/App Download. ● Continuously run A/B tests to diagnose and fix conversion drop-offs. ●Dual-Segment User Insight & Content Mapping: Architect distinct search-to-product experiences based on user search intent. ●Advanced & Semantic SEO Execution: Lead end-to-end global SEO strategies, including programmatic keyword research, competitive landscape analysis, and topic clustering using tools like Ahrefs or SEMrush. ● Align content architecture directly with actual user pain points and search behavior. ●Technical SEO & Core Web Vitals: Conduct rigorous technical SEO audits. ● Drive cross-functional engineering initiatives to optimize site architecture, mobile responsiveness, XML sitemaps, structured data (Schema. ●Org), and page loading speeds (Core Web Vitals) to maximize crawl budgets. ●Cross-Functional Trend Amplification: Act as a traffic aggregator by collaborating with Performance Marketing (UA) and Influencer Marketing teams. ● Instantly align web landing pages with active social media trends or viral TikTok filters, ensuring that external hype is efficiently captured and converted on the web. ●What You Bring to the TeamProven Track Record: 3–5 years of hands-on experience in SEO, Growth Marketing, or Product Growth, with a proven portfolio of scaling organic traffic and revenue for To-C or To-B (SMB) Web SaaS/Apps. ●The "Growth Hacker" Mindset: Strong understanding of PLG frameworks, conversion rate optimization (CRO), and user psychology. ● You don''t just care about impressions; you care about active product users and activation rates. ●Exceptional Data Fluency: Expert-level mastery of data analytics suites (GA4, Google Search Console, Tag Manager) and behavior tracking tools. ● Ability to look past surface-level traffic metrics to diagnose underlying user friction points. ●Aesthetic Sense & Content Evaluation: A strong eye for visual quality and digital trends. ● You understand what makes a landing page layout clean, premium, and instantly trustworthy to creative professionals and casual users alike. ●Technical Literacy: "Half-a-programmer" technical comfort. ● You can confidently read HTML/CSS, understand web rendering paths, and translate complex technical requirements into business impact to secure prioritization in engineering sprints. ●Communication & Trilingual Capability: Excellent cross-functional coordination skills to comfortably act as the "translator" between creative copywriters, data analysts, product managers, and software engineers. ● Fluency in either English or Portuguese is required as a working language. ● Proficiency in Chinese (Mandarin) is a massive plus and will be considered a significant competitive advantage for cross-border alignment. ●. Requisitos para participar do processo. ● . O que oferecemos.