Digital Advertising / Pay Per Click Assistant

Digital Advertising / Pay Per Click Assistant - Detalhes da Vaga. ● This role is heavily focused on account audits, ongoing optimization, technical troubleshooting, and performance improvements. ●You will analyze existing ad accounts, identify inefficiencies and technical issues, recommend and implement fixes, and ensure tracking, structure, and strategy are aligned with business objectives. ●RequirementsIn-depth knowledge of the following platforms: Google ads, Facebook Ads, Microsoft AdsDetail orientedKey ResponsibilitiesAccount Audits & Diagnostics

• Conduct in-depth audits of Google Ads, Meta, Microsoft, and Ads accounts. ● Experience or working knowledge across secondary platforms, including TikTok, Pinterest, Reddit, X, Snapchat, Spotify, and Amazon. ●
• Identify structural issues, wasted spend, tracking gaps, and performance blockers

- Diagnose bugs and technical issues such as:

• Incorrect or missing conversion tracking
• Pixel or tag misfires
• Attribution and reporting discrepancies
• Budget pacing and delivery issues
• Audience overlap and campaign cannibalization
• Document findings and deliver clear, prioritized optimization recommendations Optimization & Performance Management
• Continuous proactive optimization of campaigns, ad groups, keywords, audiences, bids, and creatives
• Improve key performance metrics such as CPA, ROAS, CTR, and conversion rate
• Manage and reallocate budgets based on performance and growth opportunities
• Plan and execute A/B tests across targeting, creative, offers, and landing pages
• Optimize accounts across full-funnel stages (awareness, consideration, conversion) Strategy & Execution
• Translate business goals into effective paid media strategies
• Ensure account structures align with funnel intent and buyer journeys
• Align ad messaging with audience intent and platform best practices Tracking, Data & Reporting
• Ensure accurate setup and ongoing validation of conversion tracking
• Work with GA4, Google Tag Manager, and platform analytics to confirm data integrity
• Analyze performance data to uncover insights, issues, and opportunities
• Create performance reports that clearly explain results, risks, and next steps Process & Quality Control
• Maintain clean account structure, naming conventions, and documentation
• Build and follow optimization and audit checklists
• Stay current on platform updates, policy changes, and best practices
• Proactively flag risks, inefficiencies, or declining performance trendsAdditional Tasks
• Forecasts and initial ad spend recommendations to assist with the Sales team. ●
• Have basic design knowledge and be able to coordinate ad copy and creative with internal team members. ●Language Requirements
• Fluent in English and PortugueseSalary$3000 BRL (Brazilian Real) / Per Month to startBenefits after 6 monthsHiring Process:Initial Interview with small knowledge testSecond interview with Ads teamPossible follow up questions / testFinal meet and greet meeting. Requisitos para participar do processo. ● . O que oferecemos.