Influencer marketing specialist

BE PART OF THE EXITLAG CLAN

GPTW certified company Great Place to Work

Are you a fan of games, technology, and challenges that make a difference? ExitLag could be your next big mission.

We are the world s first AI-powered game optimization platform, ensuring maximum performance and connection stability for millions of players in over 190 countries.

Born in Brazil, we operate with a global culture, high performance, and a total focus on user experience. Here, gaming is serious business, and we always deliver in PRO mode.

Why work at ExitLag?

We are GPTW Great Place To Work

A high-performance team, strong culture, and people who truly believe in what they do.

Impact beyond gaming

Your work transforms the experience of millions of gamers around the world.

Growth + Real challenge

An environment that accelerates your technical and professional development with autonomy and delivery.

Global Mindset

We are Remote First and work on global projects. Where you are never limits how far you can go.

Purpose of the Position

Responsible for developing, structuring, and evolving ExitLags global influencer marketing strategy, ensuring that initiatives with creators strengthen the brand, drive business results, and keep pace with trends in the gaming industry. You will work in partnership with Marketing leadership and in close collaboration with the Creators team, contributing both to strategy development and to the continuous improvement of processes, tools, and opportunities in this area on a global scale.

Key Day-to-Day Activities and Responsibilities

• Refine and execute the global Influencer Marketing strategy, aligned with ExitLags objectives.
• Identify, prospect, and evaluate creators, influencers, and strategic partners for different markets and campaigns.
• Develop strategies for acquiring, building relationships with, retaining, and developing the creator base.
• Work closely with the Creator Supervisor and the rest of the team to manage the influencer ecosystem, ensuring alignment between strategy and operations.
• Participate in the creation of influencer campaigns, defining objectives, formats, activations, and success metrics.
• Analyze data and performance metrics to generate insights and continuously optimize Influencer Marketing initiatives.
• Map trends in the creator market, platforms, games, and the behavior of the gaming community, transforming opportunities into strategic actions.
• Propose improvements to the departments processes, workflows, tools, and working models, contributing to its global evolution.
• Work collaboratively with Marketing teams and other departments to ensure integrated campaigns.
• Support the development of guidelines, playbooks, and best practices to standardize the departments operations globally.

Essential Requirements for the Position

• Solid experience (10+ years) in Influencer Marketing, the Creator Economy, or related fields.
• Proven track record of developing and managing influencer strategies, from planning through to measuring results.
• Experience negotiating and building relationships with creators, agencies, and partners.
• Experience analyzing metrics and KPIs for influencer campaigns.

Technical Skills

• In-depth knowledge of the creator ecosystem and major platforms (YouTube, Twitch, TikTok, Instagram, and others).
• Expertise in Influencer Marketing and Creator Economy trends.
• Knowledge of the gaming and esports market. Being a gamer or having strong familiarity with this universe will be considered a significant advantage.
• Ability to develop data-driven strategies and generate performance-based recommendations.
• Fluent English for working in a global context.

Behavioral Skills

• Strategic, analytical, and problem-solving mindset.
• Excellent collaboration and teamwork skills.
• Proactive approach to identifying opportunities and driving improvements.
• Strong communication skills and the ability to influence various stakeholders.
• Autonomy to lead projects and make decisions while maintaining strong alignment with leadership and partner teams.
• Ability to thrive in dynamic, multicultural, and rapidly evolving environments.

What Youll Find at ExitLag

Here, we believe that high-performing individuals deserve an environment that fosters their growth and recognizes their achievements.

Compensation & Recognition

13th-month salary (annual bonus)

Performance Bonus (In-Company Goal): opportunity to earn up to 5 extra months salary per year, based on the companys results.

Stock Options after 6 months with the company, allowing you to grow alongside ExitLag.

Quality of Life & Well-being

30 days of paid vacation

A day off on your birthday, so you can make the most of your special day.

Bradesco Health Insurance, 100% covered by the company for the primary beneficiary.

Zenklub and TotalPass, promoting your physical and emotional well-being.

Flexible Benefits

R$1,200/month Flash Card, with flexible use for meals, working from home, and much more.

Career Development

Educational subsidy of up to 50% for courses and specializations (after 6 months).

Structured career path, with performance review cycles and real opportunities for growth and promotion.

Unlimited access to ExitLag Premium, so you can enjoy our product without restrictions.

An onboarding experience designed for your success

We know that a good start makes all the difference.

Thats why your first few days will be dedicated to an immersive onboarding experience, during which youll get to know our culture, our products, how we work, and the companys key areas.

In addition, youll receive our Ramp-Up Workbook a structured guide to support your journey during your first few monthsfilled with information, goals, best practices, and guidance that will help you adapt and accelerate your integration into the team.

Youll also have a Buddy an ExitLag employee who will be your partner during this initial phase, helping with day-to-day questions, sharing knowledge, and making your onboarding experience even more welcoming.

Our goal is to ensure you have a smooth, welcoming, and well-prepared start so you can thrive with confidence from day one.

Come join a global team that makes things happen