Market Development AI Specialist

About the Role

The Market Development AI Specialist leads the design, implementation, and scaling of AI-driven digital solutions across CBMM’s commercial and market development frontline in the various segments of the company (steel and non-steel related). The role translates growth priorities into measurable initiatives that improve lead generation, conversion, efficiency, and value capture. Acts as product owner and cross-functional orchestrator, ensuring governance, adoption, and consistent results through strong analytics, program leadership, and executive communication.

Main Responsabilities:

) AI Strategy & Ownership

Define AI roadmap, prioritize use cases by value, and manage solution lifecycle (vision, backlog, releases, value delivery). Oversee initiative portfolio aligned with GTM priorities and track performance metrics.

2) Market Development Agents

Develop AI agents to accelerate niobium adoption and support customers. Structure validated knowledge into field tools, ensure governance, traceability, and safe usage with expert oversight.

3) CRM Digital Agents

Build models for segmentation, opportunity sizing, and funnel analysis. Generate insights on pricing and GTM effectiveness, translating analytics into frontline strategies and executive dashboards.

Implement AI in CRM for pipeline management, lead scoring, and next-best actions. Enable account insights and coaching. Ensure governance, data quality, and Salesforce integration.

5) Data & Integration Architecture

Define data and system requirements across CRM, ERP, BI, and repositories. Ensure integration, data quality, and a single source of truth with IT/Data teams.

6) AI Governance & Compliance

Establish AI governance (access, confidentiality, monitoring, auditability). Define policies, training, and align with Compliance, Legal, and Cybersecurity.

7) Adoption & Capability Building

Lead adoption programs, training, and onboarding. Build digital champions, develop toolkits, and address adoption barriers.

8) Program & Vendor Management

Lead delivery from pilot to scale, manage vendors, ensure quality and timelines, and drive ROI-based decisions.

9) Performance & Improvement

Monitor adoption, ROI, and performance. Implement experimentation and maintain a continuous improvement backlog.

10) Stakeholder & Orchestration

• Advise leadership, translate digital topics into decisions, and coordinate execution across Sales, Technical, Marketing, and IT/Data.

REQUIREMENTS:

• Degree in Engineering, Business, Economics, Data/Analytics, or similar (MBA/AI/Digital/Strategy is a plus).
• Experience in commercial excellence, market development, CRM/digital transformation, or analytics in B2B/industrial environments.
• Fluent English.
• Proven leadership of large-scale digital programs with business impact.
• Strong stakeholder management and change leadership experience.
• Knowledge of GTM, CRM (Salesforce preferred), and performance routines.
• Hands-on experience with AI solutions (lead scoring, agents, next-best action, automation).
• Strong program, data/integration, and analytics-to-business translation skills.
• Understanding of responsible AI and strong storytelling.

ADITTIONAL INFORMATIONS

Diversity and Inclusion

The opportunities in our company are open to all people, regardless of their origin, and we make no distinction as to gender identity, ethnic-racial profile, religion, age, physical and/or intellectual disability, affective-sexual orientation or social position.