Fashion PR and Talent Relations Lead

Job Description

WHAT YOU’LL DO ​
As a Fashion PR and Talent Relations Lead you drive and execute the talent strategy by identifying, partnering with, and managing relationships with talents, influencers, and agencies to strengthen the brand’s visibility. You oversee talent collaborations, ensure alignment with PR and influencer marketing, and track results to enhance future activities. You are an experienced talent and PR professional with strong relationship‑building skills, deep knowledge of the fashion and media landscape, and a proven ability to manage partnerships with influencers and celebrities. You bring strong communication skills, an established network, and the ability to deliver measurable results in a fast‑paced environment.

Your main responsibilities:

Talent Strategy & Planning

• Responsible for Talent strategy and yearly plan based on overarching Global PR strategy and plans;
• Optimize Talent budget, applying a cost conscious and entrepreneurial mindset;
• Implement the Global Talent strategy, ensuring alignment with global Brand PR and Influencer Marketing;
• Conduct Talent mapping and research, identifying the right talents based on our brand direction and ambition to be a fashion brand;
• Stay updated on market trends and competitors within your functional expertise area;

Talent Partnerships & Relationship Management

• Plan, execute, and follow up on Talent activities and partnerships, both paid and earned, to enhance the brand’s credibility and visibility within strategic communities
• Identify and partner with the right agencies/agents for strategies and executions related to the Talent Relations area
• Continuously maintain and build relations with talents, agents, management etc.
• Build and maintain long-term relationships with top tier influencers and celebrities serving as a trusted brand liaison
• Oversee partnership management including contracts, briefings, and event collaborations in compliance with corporate governance and global standards
• Represent the brand at H&M events and fashion industry events

Collaboration, Activation & Performance Tracking

• Collaborate with PR and Showroom to ensure synergy between PR initiatives, and event activations
• Track, measure, and evaluate talent engagement effectiveness and sentiment providing insights to enhance future strategies

WHO YOU ARE ​

We are looking for people with…​

• Degree in Communications, PR, Marketing, or related field (or equivalent experience);
• Minimum 5 years’ in PR or/and experience in VIP service and celebrity relations;
• Proven track record of managing talent and celebrity partnerships that deliver measurable business results;
• Deep interest in fashion and understanding of owned, paid, and earned media channels;
• Demonstrated success in building and managing partnerships with celebrities, influencers, etc. (with an established network within fashion and celebrities);
• Bringing in broad network of talent and celebrities;
• Excellent relationship-building and communication abilities;
• Excellent written and verbal communication skills in English.

WHO WE ARE ​

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​

WHY YOU’LL LOVE WORKING HERE ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe. ​

• Staff discount card;
• Meal voucher;
• Transportation allowance;
• Life insurance;
• Dental insurance;
• Health insurance.

JOIN US ​

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​

Take the next step in your career together with us. The journey starts here.​

*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application. ​