Paid Ads Specialist — Meta & Google Ads - T188

We are looking for a skilled Meta & Google Ads Specialist to join a fast-growing digital marketing team supporting multiple U.S.-based brands. This role is ideal for someone who loves performance marketing, enjoys optimizing campaigns, and thrives in a data-driven environment.

If you have proven experience managing paid ads, strong analytical skills, and the creativity to develop compelling ad copy, we want to meet you.

About the Client

Our client is a U.S.-based digital marketing organization that helps businesses scale through data-driven advertising strategies. They manage a diverse portfolio of brands and rely heavily on performance marketing, strategic optimization, and high-quality creative execution to drive consistent results.

About the Role

As a Meta & Google Ads Specialist, you will be responsible for planning, launching, optimizing, and scaling paid advertising campaigns. You’ll collaborate closely with internal teams to execute strategies, improve performance, and maintain consistent results across multiple ad accounts.

This is a high-impact role for someone who can work independently, thinks strategically, and brings strong technical expertise.

⭐ What You’ll Do

• Plan, execute, and optimize Meta Ads and Google Ads campaigns across various funnel stages.

• Conduct audience and competitor research to build strong targeting foundations.

• Write effective ad copy and collaborate on creative direction.

• Analyze daily performance metrics and implement optimizations to achieve KPIs (CPA, ROAS, CTR, CPM, etc.).

• Prepare performance reports and communicate insights clearly.

• Develop and test new strategies, audiences, creatives, and bid structures.

• Collaborate with internal teams for strategy reviews and campaign planning.

• Maintain structured documentation and follow internal paid media processes.

Ideal Candidate

• 3+ years of hands-on experience running Meta Ads and Google Ads.

• Strong understanding of performance marketing metrics and optimization tactics.

• Skilled in writing compelling ad copy for testing and scaling.

• Analytical thinker with the ability to interpret data and make actionable recommendations.

• Proactive communicator who can work independently in a remote setting.

• Comfortable working during U.S.-aligned hours and managing deadlines.

• AI-Driven Campaign Optimization: Proven experience leveraging emerging AI tools and automation platforms to optimize ad performance, scale lead generation, and maximize brand visibility.

Nice-to-Have:

• Experience with reporting dashboards (GA, Looker Studio, etc.)

• Experience with e-commerce or lead generation funnels

• Familiarity with A/B testing frameworks and retargeting strategy

• Basic Canva or creative briefing experience

Schedule

• Full-time

• Remote

• U.S.-aligned working hours