Regional Director, LATAM

Treasure AI:

Treasure AI is the agentic experience platform built to acquire, retain, and grow your most valuable customers. Powered by AI, Treasure AI is shaped by human creativity and always-on through continuous, context-driven action.

Furthermore, Treasure AI employees are enthusiastic, data-driven, and customer-obsessed. We are a team of drivers—self-starters who take initiative, anticipate needs, and proactively jump in to solve problems. Our actions reflect our values of honesty, reliability, openness, and humility.

Your Role:

We are seeking a highly motivated, results-driven, and entrepreneurial Regional Director to lead our LATAM sales initiatives. Reporting directly to the VP of Sales, this is a pivotal "builder" role as we scale our footprint across the region. The ideal candidate will possess a proven track record of driving revenue growth through a mix of net-new enterprise acquisition, strategic account expansion, and hands-on commercial renewal management. You will also be instrumental in building our regional ecosystem, working closely with ISV and SI partners to deliver a robust Go-To-Market (GTM) strategy within the consumer data and MarTech industry.

Responsibilities:

• Define and execute a comprehensive enterprise sales strategy to penetrate key LATAM markets (from Mexico to Brazil), acquire new tier-one clients, and establish Treasure Data’s market presence.

• Collaborate with the executive team to align sales initiatives with overall business objectives, accurately forecasting revenue across multiple complex enterprise cycles.

• Act as an agile leader, seamlessly transitioning between high-level strategic planning and hands-on tactical execution as we grow the region.

• Use AI-powered prospecting, market-intelligence, and account-scoring tools (e.g., Treasure Studio AI, Glean and sales intelligence platforms) to prioritize territories, identify new enterprise targets, and refine regional go-to-market plays.

Account Expansion & Commercial Renewals

• Own the end-to-end commercial lifecycle for existing LATAM customers, taking direct responsibility for upselling and cross-selling our solutions into existing accounts.

• Lead the commercial negotiations and execution of all renewals in the region, ensuring high gross retention and maximizing net revenue retention (NRR).

• Cultivate and maintain strategic relationships with key enterprise clients, serving as a trusted advisor and securing long-term executive alignment.

• Apply AI-driven product usage, health, and churn-risk insights to shape renewal strategies, expansion plays, and executive business reviews across key accounts.

Channel Development & GTM Orchestration

• Build, develop, and lead the regional Channel strategy, actively recruiting and enabling key Systems Integrators (SIs) and Independent Software Vendors (ISVs).

• Deliver and execute a cohesive joint GTM strategy with partners to drive indirect pipeline, accelerate deal velocity, and scale our regional reach.

• Collaborate cross-functionally with global product management, marketing, and customer success teams to ensure seamless deployment and deliver exceptional value to direct and partner-led clients.

• Leverage AI tools to co-build data-informed joint business plans and partner plays with SIs and ISVs, tracking performance and optimizing co-sell motions at scale.

Job Requirements:

• Experience: Minimum of 10+ years of experience in enterprise B2B sales within the Consumer Data, MarTech, CDP, or SaaS/AI industry, with at least 3+ years specifically developing and leading the Latin America region.

• Full-Lifecycle Expertise: Proven track record of not just acquiring net-new logos, but successfully managing complex enterprise renewals, upselling, and cross-selling.

• Partner/Channel Chops: Demonstrated success in building and executing GTM strategies alongside major SI and ISV partners in LatAm.

• Builder Mentality: An entrepreneurial mindset with the agility to "wear many hats," operate independently, and thrive in a high-growth, dynamic phase of regional expansion.

• Executive Presence: Exceptional communication, negotiation, and presentation skills to build credibility with C-level executives (CMOs, CIOs, CDOs) and key procurement decision-makers.

• Operations: Proficiency in sales analytics, forecasting methodologies, and CRM systems (e.g., Salesforce, HubSpot) to track metrics and generate actionable insights.

• Education: Bachelor's degree in Business Administration, Marketing, or related field; MBA or equivalent preferred.

• Language: Trilingual proficiency (English, Spanish, and Portuguese) is highly preferred to effectively cover the market from Mexico to Brazil.

• AI Tools & Productivity:Demonstrated ability to incorporate AI-powered tools (e.g., for research, prospecting, pipeline insights, and content creation) into day-to-day sales and GTM workflows. Comfort interpreting AI- and data-driven recommendations, with the judgment to validate, adapt, or override those insights based on customer and regional context.

Travel Requirements:

Travel: Up to 75% travel (as needed) across Latin America, with frequent travel required between major business hubs and customer locations from Mexico to Brazil, as well as occasional travel to corporate headquarters between New York (NY), Mountain View (CA), and Boston (MA).

Our Dedication to You:

We value and promote diversity, equity, inclusion, and belonging in all aspects of our business and at all levels. Success comes from acknowledging, welcoming, and incorporating diverse perspectives.

Diverse representation alone is not the desired outcome. We also strive to create an inclusive culture that encourages growth, ownership of your role, and achieving innovation in new and unique ways. Your voice will be heard, and we will help amplify it.

Agencies and Recruiters:

We cannot consider your candidate(s) without a contract in place. Any resumes received without having an active agreement will be considered gratis referrals to us. Thank you for your understanding and cooperation!