Software Marketing Specialist - Resource Advisor+

Software Marketing Specialist – Resource Advisor+

Note: Candidates are required to submit their CV in English.

The Software Marketing Specialist is a skilled individual contributor who plays a key role in executing, optimizing, and supporting high‑quality marketing campaigns for the newly launched AI‑native software platform, Resource Advisor+.

You will be part of a global sustainability marketing team, collaborating closely with cross‑functional partners to support marketing activities across thought leadership, demand generation, and sales enablement. This role is ideal for a hands‑on marketer who enjoys execution, experimentation, and continuous improvement in a fast‑evolving SaaS environment.

This is an excellent opportunity for a motivated and creative professional to grow within a highly engaged team while contributing to meaningful climate‑focused software solutions.

Key ResponsibilitiesDigital Marketing Execution

• Support and execute a digital‑first marketing plan aligned with business revenue targets for the software portfolio. Leverage paid, owned, and earned channels, with a strong focus on digital performance marketing tactics.
• Track results, analyze performance, and support ongoing optimization efforts.
• Bring curiosity and a test‑and‑learn mindset to explore new approaches to reach potential customers.

Content Creation & Campaign Support

• Create or coordinate the development of engaging marketing assets independently or in partnership with external agencies.
• Contribute to customer‑centric storytelling that drives interest and lead generation.
• Content may include digital ads, videos, social media assets, guides, eBooks, blog posts, presentations, and sales enablement materials.
• Ensure messaging is clear, consistent, and aligned with value propositions.

Sustainability & Software Marketing Knowledge

• Build a strong understanding of sustainability trends, regulations, SaaS solutions, and the competitive landscape.
• Support positioning and differentiation of the platform within the growing sustainability software market.

Customer‑Focused Marketing

• Support targeting of different user personas across regions by tailoring messaging and materials.
• Contribute to campaigns that generate marketing‑qualified leads (MQLs) and support pipeline growth.

Stakeholder Collaboration

• Work closely with internal stakeholders (marketing, sales, product, sustainability teams) to ensure alignment, timeliness, and effective execution of marketing activities.
• Share campaign updates, results, and insights with the broader team.

Measurement & Insights

• Track campaign performance, analyze results, and support reporting on effectiveness.
• Use insights and historical data to suggest improvements and best practices for future campaigns.

What Will Make You Successful (“The Secret Sauce”)

• Strong collaboration skills with a proactive, can‑do attitude.
• Creativity combined with structured execution and attention to detail.
• Curiosity and openness to experiment with new marketing channels and tactics.
• Ability to work effectively with stakeholders across different functions and regions.
• Fast learner with a growth mindset and openness to feedback.
• Organized, reliable, and results‑oriented.

Essential Skills & Qualifications

• Senior experience in B2B marketing, preferably supporting or executing SaaS or digital products.
• Advanced English.
• Experience supporting demand generation or performance marketing initiatives.
• Hands‑on experience with digital campaigns (paid search, PPC, social media, LinkedIn ads).
• Interest or experience in energy, sustainability, or climate‑related industries is a strong plus.
• Ability to translate complex topics into clear, compelling marketing messages.
• Strong written and visual communication skills.
• Basic to intermediate graphic design skills are highly desirable.
• Proficiency in Microsoft Office, especially PowerPoint (advanced skills preferred).
• Strong organizational and project coordination skills;
  familiarity with workflow/project tools is a plus.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

At Schneider Electric, we uphold the highest standards of ethics and compliance, and we believe that trust is a foundational value. Our Trust Charter is our Code of Conduct and demonstrates our commitment to ethics, safety, sustainability, quality and cybersecurity, underpinning every aspect of our business and our willingness to behave and respond respectfully and in good faith to all our stakeholders.

Schneider Electric is an Equal Opportunity Employer. It is our policy to provide equal employment and advancement opportunities in the areas of recruiting, hiring, training, transferring, and promoting all qualified individuals regardless of race, religion, color, gender, disability, national origin, ancestry, age, military status, sexual orientation, marital status or any other legally protected characteristic or conduct.

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