PR Specialist

Chery is a leading Chinese automotive company with a diverse portfolio that includes the R&D, production, and sales of passenger cars, commercial vehicles, mini cars, specialty vehicles, and powertrain systems. With over 8.75 million vehicles sold globally, Chery serves customers in more than 80 countries and regions worldwide.

Omoda & Jaecoo is an innovative new brand under the Chery Group, operating independently from other Chery brands. It focuses on cutting-edge design and technology in the production and sales of passenger vehicles.

Summary

We are looking for a proactive and strategic PR Specialist to join our marketing team. In this role, you will develop and execute public relations initiatives that strengthen our brand reputation and increase media visibility. You will build strong relationships with journalists, coordinate media events and product launches, create compelling press materials, and collaborate with cross-functional teams to ensure consistent messaging across all communications. If you are passionate about shaping brand reputation, creating impactful communications, and working collaboratively across teams, we would love to hear from you.

Key Responsibilities

Develop and execute PR campaigns aligned with corporate and brand objectives. Build and maintain strong relationships with automotive, business, technology, and lifestyle media. Prepare press releases, media kits, fact sheets, executive biographies, and Q&A documents. Coordinate media interviews, press conferences, and media test drive events. Monitor media coverage and prepare regular media performance reports. Identify opportunities to increase positive media exposure and thought leadership. Support communications for new vehicle launches and product announcements. Collaborate with Product, Marketing, Sales, and Dealer Network teams to ensure consistent messaging. Assist in developing corporate communication strategies that reinforce the company’s reputation. Organize media events, product unveilings, exhibitions, auto shows, and press briefings. Coordinate media attendance at corporate and dealer events.

Requirements

Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field. Experience (min. 5 yrs) in Automotive industry Relationship with agency Communication and planning hability English language fluent Availability to travel Experience with online and offline media

Location and work-mode:

100% on-site (Rochaverá building – near Shopping Morumbi).