Freelancer | AEM Content Author (Adobe Experience Manager)
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Buscamos um(a) AEM Content Author responsável pela publicação de conteúdos digitais no Adobe Experience Manager (AEM), garantindo consistência, qualidade e alinhamento com as diretrizes de marca e estratégia digital da empresa. Esse profissional atuará em conjunto com times de marketing, UX/UI e tecnologia, sendo responsável por assegurar que os conteúdos sejam entregues com excelência, seguindo boas práticas de usabilidade, SEO e governança, além de contribuir para a evolução contínua da operação digital. PRINCIPAIS ATRIBUIÇÕES - Criar, editar e publicar páginas, componentes e conteúdos no Adobe Experience Manager (AEM); - Gerenciar a estrutura de navegação, organização de páginas, taxonomia e metadados; - Garantir a correta aplicação de SEO on-page, acessibilidade e boas práticas de conteúdo; - Revisar conteúdos assegurando consistência visual, textual e aderência às diretrizes de marca; - Validar o comportamento das páginas em diferentes dispositivos (desktop, tablet e mobile); - Apoiar campanhas digitais, lançamentos de produtos e atualizações de conteúdo recorrentes; - Trabalhar em conjunto com equipes de marketing, design, produto e tecnologia; - Realizar testes básicos antes da publicação (links, imagens, componentes, navegação); - Identificar e reportar inconsistências ou bugs, colaborando com times técnicos na resolução; - Apoiar a validação de novos componentes e funcionalidades dentro do AEM; - Contribuir para a organização e melhoria contínua dos processos de publicação e governança de conteúdo. REQUISITOS - Experiência comprovada com Adobe Experience Manager (AEM) como Content Author; - Conhecimento em estrutura de páginas, templates e componentes no AEM; - Noções de HTML e CSS para entendimento de estrutura e ajustes básicos; - Conhecimento em boas práticas de SEO e acessibilidade; - Experiência com ferramentas de design como Figma e Adobe Photoshop; - Perfil organizado, com atenção a detalhes e foco em qualidade; - Boa comunicação e facilidade para trabalhar com times multidisciplinares. DESEJÁVEL - Experiência com ferramentas do ecossistema Adobe, como Adobe Analytics, Adobe Target, Adobe Launch, Adobe Assets; - Familiaridade com ferramentas de análise como Google Analytics 4 (GA4) e Google Tag Manager (GTM); - Conhecimento em personalização de conteúdo e segmentação de audiência; - Experiência com CMS headless ou arquiteturas híbridas; - Experiência com CMS Wordpress, Drupal, Joomla ou similares; - Familiaridade com ferramentas de apoio à criação de conteúdo baseadas em AI, como ChatGPT, Adobe Firefly ou assistentes de escrita e otimização de conteúdo; - Noções de uso de AI para geração, revisão e otimização de conteúdo (SEO, copy, variações); - Experiência em ambientes ágeis (Scrum/Kanban). Vaga Freelancer Pagamento por hora Contrato PJ Dedicação full time
Vaga publicada há 21 dia atrás
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