Head Of Latam Marketing, Aws, Strategic Customer And Partner Marketing

Head of LATAM Marketing, AWS, Strategic Customer and Partner Marketing

Location: São Paulo, Brazil. Salary: BRL 200,000 - 300,000.

As the SCPM Geo Leader, you will serve as the "Single Threaded Leader" (STL) for AWS marketing in your geography, informing and influencing the full marketing investment across digital, events and ABM to maximize impact in your region. You work backwards to drive key marketing outputs from brand to demand across channels. You act as a fierce advocate and "voice of the customer" representing the sales leadership and the growth targets of the geo. You represent marketing outcomes that deliver revenue to the sales leader on behalf of WW Marketing. You directly own Account Based Marketing and influence the digital, event marketing and other marketing program investments on behalf of your region. You will drive the regional ABM strategy while serving as the single point of accountability for representing your Geo back to all marketing teams.

Amazon Leadership Principles Alignment

• Customer Obsession - Deeply understanding regional customer needs and market dynamics
• Ownership - Taking end-to-end accountability for marketing outcomes in the Geo
• Invent and Simplify - Creating coordination mechanisms that reduce complexity
• Are Right, A Lot - Making sound judgments about regional priorities and resource allocation
• Earn Trust - Building credibility with sales, partners, and global marketing teams
• Deliver Results - Driving measurable business impact through coordinated marketing efforts

Key Job Responsibilities

• Strategic Leadership & Orchestration: ensure investments across functions are aligned with marketing growth needed by customer segment in your region. Represent marketing as a unified growth partner to regional business leaders and influence strategy that drives results.
• ABM Leadership & Execution: own and drive the Account-Based Marketing strategy, deeply aligning with account teams to deliver customer value and measurable business impact. Lead high-performing ABM teams focused on building lasting customer relationships and achieving tangible outcomes. Ensure ABM initiatives integrate effectively with other marketing programs to create a cohesive motion across the region.
• Business Alignment & Stakeholder Management: act as the central point of accountability for marketing's contributions to Geo business objectives. Build and maintain strong relationships with sales leadership, partner teams, industry leaders, and the broader AWS Marketing organization, representing marketing in key Geo-level planning and governance forums.
• Team Leadership: lead, coach, and develop ABM and coordination team members within your Geo;
  recruit and retain talent aligned to business priorities. Foster a culture of collaboration, innovation, and customer obsession, and create a high-performing team environment that balances global integration with local market focus.

Basic Qualifications

• 10+ years of team management experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables)
• Experience driving direction and alignment with cross-functional teams

Preferred Qualifications

• Experience in traditional and emerging media channels including TV, OOH, cinema, digital display, online video, and paid social
• Experience leading across multiple locales

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