Player Engagement & Loyalty Manager

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.nbsp;

Job Description

We're looking for a highly organised and commercially minded Player Engagement & Loyalty Manager to join our growing Customer Engagement team.

This is a unique opportunity to take ownership of an expanding global loyalty programme at a pivotal stage of its journey. Reporting to the Head of Loyalty & VIP, you'll play a key role in shaping the future of player engagement across multiple international markets while partnering closely with our Brazil business, including our Sportingbet and Betboo brands.

With our loyalty programme currently established in a small number of markets and significant plans for expansion ahead, this role offers genuine ownership, visibility and career progression. You'll work across CRM, VIP, Product, Marketing, BI, Operations and Compliance, helping drive engagement, improve customer experiences, and support the successful rollout of loyalty initiatives across the business.

This role is ideal for someone who enjoys bringing structure to complex projects, influencing stakeholders, analysing performance, and driving continuous improvement. Many successful candidates could come from consulting, strategy, project management, customer engagement, loyalty or commercial operations backgrounds.

Loyalty Programme Ownership

• Support the ongoing development and expansion of our global loyalty programme across multiple markets.
• Coordinate programme enhancements, launches and operational improvements from concept through to delivery.
• Help shape the future direction of loyalty within the organisation as the function continues to grow.
• Act as a key partner to market teams, ensuring alignment between global strategy and local execution.

Programme & Project Management

• Lead and coordinate loyalty initiatives across multiple stakeholders and business functions.
• Own project plans, timelines, dependencies, risks and status reporting.
• Establish and maintain governance routines, decision logs, action trackers and stakeholder communications.
• Drive accountability across teams to ensure successful delivery of key initiatives.

Performance Analysis & Commercial Insight

• Monitor and report on loyalty programme performance, customer engagement, retention and promotional effectiveness.
• Analyse customer behaviour, campaign performance and programme trends to identify opportunities for improvement.
• Translate data and insights into actionable recommendations for business stakeholders.
• Support leadership with clear reporting, presentations and strategic recommendations.

Cross-Functional Collaboration

• Partner closely with CRM, VIP, Product, Marketing, BI, Operations, Finance and Compliance teams.
• Facilitate meetings, workshops and steering groups while ensuring agreed actions are delivered.
• Build strong stakeholder relationships and maintain alignment across multiple business areas.

Brazil CRM & Competitive Insight

• Monitor the Brazilian iGaming market and emerging CRM trends.
• Identify competitive opportunities and share market insights with internal stakeholders.
• Support the development of innovative player engagement and CRM initiatives designed to enhance customer experience and drive commercial performance.

Qualifications

Required

qualifications

• 3-5 years' experience within consulting, strategy, project management, PMO, customer engagement, loyalty, operations, analytics or a similar commercial role.
• Strong stakeholder management skills with the ability to influence and collaborate across multiple teams.
• Experience managing projects, workstreams or strategic initiatives from planning through to execution.
• Excellent organisational skills with strong attention to detail and follow-through.
• Strong analytical capability and experience working with performance data and reporting.
• Comfortable using Excel, BI tools, SQL or similar analytical platforms.
• Strong communication skills with the ability to produce clear presentations, reporting packs and decision-making materials for senior stakeholders.
• Ability to work autonomously and thrive in a fast-paced, evolving environment.

Bonus

qualifications

• Experience within loyalty, CRM, rewards, player engagement or customer retention programmes.
• Experience within the online gaming, sports betting or broader digital entertainment industry.
• Knowledge of the Brazilian market and customer engagement landscape.
• Fluent written and spoken English and Portuguese
• Must be based in Brazil (Rio de Janeiro or Sao Paulo) and willing to work in office 2 days a week per Entain’s in-office policy

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning. Working for us in Brazil, you can expect to receive benefits like:

• Hybrid working - 2 days in the office
• Healthcare support
• A stake in our success through our ShareSave scheme
• Great development opportunities
• Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

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