Head Of Acquisition
Caderno Nacional
Head Of Acquisition - Detalhes da Vaga. ● Known for its data-driven approach and high-growth culture, the company is expanding its acquisition team to scale user growth efficiently. ● This is a unique opportunity to join a team at the forefront of digital marketing and user acquisition. ●Why This Role?As Head of Acquisition, you’ll play a critical role in defining and executing the user acquisition strategy, driving growth through both paid media and affiliate channels. ● You will lead a talented team, optimize campaigns across multiple channels, and leverage data insights to maximize ROI and LTV. ● This is a high-visibility role for a strategic, analytical, and hands-on leader eager to make a measurable impact. ●Key Responsibilities:Lead Growth Strategy: Develop and implement user acquisition plans that drive measurable growth and align with business goals. ●Team Leadership: Manage a high-performing acquisition team, guiding campaign planning, execution, and optimization. ●Channel Management: Identify and test new channels, partnerships, and ad formats to diversify acquisition efforts. ●Affiliate Oversight: Build and optimize affiliate programs to maximize ROI and scale efficiently. ●Cross-Functional Collaboration: Partner with product, data, and creative teams to improve conversion rates, onboarding, and early retention. ●Creative & Campaign Optimization: Ensure messaging, creatives, and promotions are effective and aligned with acquisition goals. ●Performance Monitoring: Track and report key metrics, including CAC, LTV, ROAS, and Payback, using data to inform decisions. ●Data-Driven Decisions: Analyze campaign performance and audience behaviour to continuously refine strategy and budget allocation. ●Requirements:Based in BrazilProven experience leading user acquisition strategies for digital products or app-first businessesStrong understanding of paid media channels including Google Ads, Meta Ads, Programmatic, and ad networksData-driven mindset with experience monitoring and optimizing metrics like CAC, LTV, ROAS, and PaybackLeadership experience, capable of mentoring a team and collaborating across functionsAdaptable problem-solver, comfortable in a fast-moving, high-growth environmentExperience managing affiliate programs and performance partnershipsNice to Have:Degree in Engineering, Analytics, or related analytical fieldExperience in startups, scale-ups, or high-growth digital companiesBenefits:Competitive CLT salary with additional benefits (healthcare and life insurance)Opportunity to lead and shape the user acquisition strategy for a high-growth digital platformFlexible and collaborative remote-first working environmentDirect impact on business growth metrics and strategic decisionsReady to drive user growth for a leading digital platform in Brazil? Apply now and help shape the future of acquisition strategy. ●. Requisitos para participar do processo. ● . O que oferecemos.
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