General Manager (Brazil)

The AI-powered OS for beauty, wellness and self-care

About Fresha

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting and powering everything from salons and barbers to spas, medspas, fitness studios and health practices.

Trusted by millions of consumers and businesses worldwide. Fresha is used by 140,000+ businesses and 450,000+ stylists and professionals worldwide, processing over 1 billion appointments to date.

The company is headquartered in London, United Kingdom, with 15 global offices located across North America, EMEA and APAC.

Fresha allows consumers to discover, book and pay for beauty and wellness appointments with local businesses via its marketplace, while beauty and wellness businesses and professionals use an all-in-one platform to manage their entire operations with an intuitive business software and financial technology solutions.

Fresha’s ecosystem gives merchants everything they need to run their business seamlessly by facilitating appointment bookings, point-of-sale, customer records management, marketing automation, loyalty, beauty products inventory and team management.

The consumer marketplace unlocks revenue potential for partner businesses by leveraging the power of online bookings and automated marketing through mobile apps and advanced integrations with major tech brands including Instagram, Facebook and Google.

Role overview

Given our exciting and progressive growth plans, we are looking for an exceptional General Manager to come and join our global business, based in Brazil.

We’re growing fast, so this is a great opportunity for someone looking to work in a fast-paced business who likes to work autonomously , enjoys a challenge , and wants to make a big impact .

Strategy & Commercial Planning

• Develop, own, and execute the regional commercial strategy, including go-to-market plans, revenue growth initiatives, pricing and packaging considerations, and market expansion priorities

• Drive commercial performance across the full revenue lifecycle, spanning new business, expansion, retention, and partner value optimization

• Oversee and optimize end-to-end commercial processes, including sales planning, pipeline management, territory design, forecasting, discount governance, payment processing, and partner onboarding, ensuring scalability and operational excellence

• Ensure adherence to commercial governance frameworks and continuously improve processes to enhance efficiency, productivity, and partner experience

• Collate partner and market feedback to inform commercial strategy, product prioritization, and quantified business cases for new feature and capability development

• Partner closely with global commercial and sales leaders to ensure regional alignment, consistency, and best-practice sharing across markets

Performance & Revenue Management

• Set, communicate, and own commercial performance expectations, ensuring delivery against monthly, quarterly, and annual revenue, growth, and market share targets

• Lead and optimize funnel and pipeline performance across acquisition and expansion, ensuring KPIs and conversion metrics drive sustainable and predictable growth

• Ensure accurate forecasting, reporting, and performance insights through effective use of HubSpot and other commercial systems

• Use data and analytics to identify trends, risks, and opportunities, driving continuous improvement in commercial outcomes

Leadership & People Development

• Recruit, develop, and retain high-performing commercial talent, building a team capable of delivering strong revenue results and exceptional partner experiences

• Coach, motivate, and empower commercial leaders and individual contributors with the skills needed to succeed across sales, negotiation, and partner management

• Design and implement structured training programs and personalized development plans aligned to both individual and business growth objectives

• Ensure commercial teams are equipped with the right tools, enablement resources, playbooks, and training to execute effectively

• Foster a high-performance, collaborative culture through clear leadership, engagement initiatives, and team-building activities

Cross-Functional Collaboration & Stakeholder Management

• Work closely with Product, Marketing, Finance, Operations, and Customer Success to align commercial objectives and execution across the business

• Act as a senior commercial voice within the organization, influencing decision-making and aligning stakeholders around revenue and growth priorities

• Ensure a consistently positive partner experience through strong communication, effective issue resolution, and sound commercial judgement.

Skills, experience & qualifications required

• Proven B2B commercial leadership experience in SaaS, digital sales, online marketplace, or payments environments.

• Demonstrated success driving revenue growth across SMB segments, including new business and expansion

• Strong commercial acumen with the ability to balance strategic thinking and hands-on execution

• Track record of leading teams to consistently deliver against revenue targets and KPIs

• Highly analytical, data-driven, and confident working with commercial metrics and forecasting

• Customer- and partner-centric mindset

• Excellent communication, influencing, and stakeholder management skills, including the ability to influence at senior levels

• Strong planning, prioritization, and time-management skills

• High energy, resilient, and adaptable in a fast-paced, high-growth environment

• Creative, solutions-oriented problem solver

• Collaborative, hands-on leader willing to support the team when required

• Self-starter with a proactive and ownership-driven approach.

What We Offer

• A rare opportunity to be an early commercial hire with significant ownership and influence.

• Direct involvement in building Fresha’s presence and brand in the Mexican market.

• Competitive compensation with performance-based incentives.

• Modern equipment and access to continuous learning and development.

• A diverse, international team with a strong culture of collaboration, ambition, and support.

Inclusive workforce

At Fresha, we are creating a culture where individuals of all backgrounds feel comfortable.

We want all Fresha people to feel included and truly empowered to contribute fully to our vision and goals. Everyone who applies will receive fair consideration for employment.

We do not discriminate based on race, color, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other applicable legally protected characteristics in the location in which the candidate is applying.

If you have any accessibility requirements that would make you more comfortable during the interview process and/or once you join, please let us know so that we can support you.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.