Social Media Lead/Community Manager

We're hiring: Social Lead / Social Media & Community Manager Earned Media Productions (EMP) is looking for someone who can turn podcasts into growth engines — and build engaged communities around them. This role sits at the intersection of content distribution, social strategy, and audience engagement. What you'll do: • Own daily posting across TikTok, IG Reels, YouTube Shorts, X, and more • Turn podcast episodes into high-performing short-form content • Decide what clips get posted, when, and where • Manage comments, DMs, and community engagement across platforms • Help shape the voice and presence of brands online • Analyze performance and double down on what works Key Responsibilities 1. Content Distribution & Posting Own daily posting across all social platforms (TikTok, IG Reels, YouTube Shorts, X, etc.) Manage scheduling, captions, hashtags, and formatting per platform Ensure consistent, high-volume output of podcast clips 2. Podcast Clip Strategy Turn long-form podcast episodes into a structured content distribution plan Decide what clips get posted, when, and where Collaborate with editors to guide clip selection and packaging (hooks, titles, formats) 3. Growth & Optimization Analyze performance data to identify winning formats, topics, and hooks Continuously iterate on posting strategy to increase: Views Engagement Follower growth A/B test captions, formats, and posting times 4. Platform Expertise Stay on top of trends, algorithm changes, and best practices across platforms Adapt content strategy accordingly (e.g., TikTok vs. Reels vs. Shorts nuances) 5. Systems & Organization Build and manage a content calendar + distribution system Track posted content and performance metrics Ensure no content bottlenecks between editing → posting → reporting 6. Collaboration Work closely with: Editors (to refine clips) Creators/clients (to align on voice and goals) Leadership (to align on growth strategy) What we're looking for: • Experience growing social accounts (especially short-form video) • Strong understanding of TikTok / Reels / Shorts • Someone who actually gets internet culture + audience behavior • Ability to manage both content output + community interaction Must-Haves 2–4+ years managing social media accounts (preferably podcast or creator-led content) Proven experience growing accounts through short-form video Deep understanding of TikTok, Instagram Reels, and YouTube Shorts Strong instincts for what makes content go viral Experience managing high-volume posting (multiple posts/day) Fluent in English - Speaking and Writing. Nice-to-Haves Experience working with podcasts or long-form content Background in content editing or scripting Familiarity with tools like: Asana/ Slack Social schedulers (Later, Hootsuite, etc.) Analytics tools Experience managing multiple brands or clients Bonus: • Experience with podcasts or creator-led brands • Background in content editing or scripting • Experience building or managing online communities This is a high-impact role with real ownership across content, distribution, and community.