Senior Business Analyst — Digital Marketing

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Business Analyst — Digital Marketing based in Brazil. We are seeking an experienced Senior Business Analyst with a strong digital marketing background to support a global client in the agribusiness sector. You will contribute to the North American Seeds Routes to Market (RTM) digital ecosystem, connecting marketing portals, CMS-powered websites, CRM platforms, and analytics solutions. This role combines business analysis, marketing strategy, and technical execution, helping translate business objectives into effective digital solutions. Beyond documenting requirements, you will challenge assumptions, use data to identify opportunities, and recommend initiatives that improve acquisition, activation, and retention. Working with stakeholders across Brazil, the United States, Switzerland, and India, you will operate in a collaborative, multicultural environment. Your contribution will help align marketing priorities, technology delivery, and measurable business outcomes. Accountabilities - Support the North American Seeds Routes to Market (RTM) digital ecosystem, encompassing marketing portals, CMS-powered websites, CRM platforms, and analytics solutions serving distributors, farmers, and business partners. - Act as a strategic connection between business stakeholders and engineering teams, translating marketing objectives into clear technical requirements and actionable solutions. - Bring a digital marketing perspective to product and business discussions, challenging assumptions with data and proposing opportunities to improve acquisition, activation, and retention. - Define business objectives, establish measurable outcomes, and track progress through OKRs or comparable goal-setting frameworks. - Work across digital marketing and technology platforms, including: - Google Analytics 4 (GA4). - Salesforce Marketing Cloud (SFMC). - Salesforce CRM (SFDC).

- Web content management systems (CMS). - Analyze marketing performance metrics and use insights to inform recommendations, priorities, and product decisions. - Gather, structure, and document business and technical requirements through user stories, data mappings, process flows, and business rules. - Facilitate Agile delivery activities, including backlog refinement, sprint planning, daily standups, and retrospectives. - Collaborate with senior stakeholders, absorb different perspectives, structure business needs, and present concrete recommendations that support alignment and decision-making. - Work closely with cross-functional teams to ensure requirements are understood, solutions are feasible, and delivery remains aligned with business goals. - Contribute to integration testing and quality assurance activities where required. Requirements - At least 6 years of experience in IT business analysis, with substantial hands-on experience in digital marketing environments. - Strong understanding of digital marketing strategies and customer funnels, particularly acquisition, activation, and retention. - Ability to interpret marketing metrics, identify performance opportunities, and recommend initiatives rather than focusing solely on requirements documentation. - Experience defining objectives and measuring outcomes through OKRs or similar goal-setting frameworks in digital marketing contexts. - Hands-on experience with Google Analytics 4 and at least one of the following: Salesforce Marketing Cloud (SFMC), Salesforce CRM (SFDC), or web CMS platforms. - Background in software development, with an understanding of how business requirements are translated into code and delivered by engineering teams. - Strong Agile delivery experience, including backlog refinement, sprint planning, standups, and retrospectives.