Product Marketing Manager, Agency & Scaled Growth - LATAM

Team Introduction TikTok's Scaled Growth team aims to help our agency partners and businesses of all sizes unleash their creative side on TikTok, connect with our audiences & communities and drive real business results. From deeply understanding our regional agency partners and businesses, to influencing the next iteration of our advertising product suite, to setting regional product GTM strategy to designing innovative Sales- led and scaled service delivery programs our SMB Product Marketing team focused on Scaled Growth & Managed Agencies combines both strategic & operational expertise with customer centricity. About the Role The TikTok Advertising PMM team focused on Agencies & Scaled growth seeking an experienced product marketing professional with a background in media & advertising to 1. lead go-to-market strategy & operation of our advertising solutions to drive key product adoption & revenue growth across our diverse SMB agency & advertiser segments and 2. capture advertiser & partner pain points to influence the roadmap and our next wave of our advertising product suite. As part of the SMB Scaled Growth Product Marketing team, this role involves close collaboration with multiple in-market Sales, Agency & Business Marketing teams, global Product Operations & Product functions in a fast paced and high-growth environment. An ability to self-motivate, prioritize, problem solve and be the expert across our ads product suite while being a data-driven advocate for our advertisers & agencies is critical. Candidates must have experience working with media & advertising. Responsibilities - Define the LATAM product go-to-market strategy based on strong quantitative & qualitative market & business understanding for TikTok's ever-evolving ads product suite, specifically tailored to our agency-managed & self-serve advertisers - Design, own, and continuously optimize scaled agency engagement programs, (. product education, and activation playbooks) balancing product-led and sales-led approaches to drive adoption and revenue growth across agency-managed advertiser segments at scale - Autonomously lead GTM operations & seamless execution across wide range of cross-functional teams including (Agency) Sales, Marketing, Marketing Science, Product Operations & Product Management teams to ensure flawless execution against this strategy - Act as the voice of the LATAM market from both agency & advertiser perspective and synthesize market insights & painpoints to collaborate with global product teams to influence next iteration of our product roadmap - Build deep agency partner relationships through structured engagement systems (. systematic inbound intelligence gathering via interviews, roundtables, surveys, and quantitative analysis, as well as agency education initiatives and agency-centric GTM programs) to drive partner enablement and capturing actionable insights that inform product and GTM strategy - Analyze and summarize product gaps and advertiser / agency pain points to recommend product enhancements, leveraging multiple data sources and close partnership with Sales and field teams - Manage growth at scale for a range of products in market; manage launches and implement activations in order to drive product adoption & collaborate with technical and operations teams to monitor product performance - Build robust processes, systems, tools/solutions, workflow optimization, and automation to increase operational efficiency and productivity

Minimum Qualifications - Background in performance advertising or paid media, preferably in an agency environment - Strong understanding of different business models and implications on digital marketing / social media advertising strategies - Experience working with product teams and influencing the product roadmap with advertising products - Experience in the ad tech or media / advertising industry, with understanding of both performance & branding marketing - Experience driving end to end go-to-market planning and execution for advertising products. Preferred Qualifications - BA/BS degree or above with 3+ years' experience working within Advertising industry, preferably in an agency context - Strong data & proficiency & analysis skills, strong drive to understand problems from both a quantitative and qualitative perspective with strong ability to unify both - A fast learner with a good sense of judgment, with methodical / original thinking and ability to thrive in ambiguity and adjust quickly to change - Excellent communication, presentation and analytical skills in global & diverse stakeholder environments - A commercial mindset with a proven track record of delivering against stretch revenue and adoption goals, including owning and driving product-led and sales-led growth targets across diverse advertiser and agency segments. - Experience leveraging data to test hypotheses and drive business recommendations - Experience leading and delivering complex, cross-functional projects on fast-paced timelines