Digital Accessories & E-commerce

Royal Enfield Brasil

Digital Accessories Business & E-commerce resource (Brazil) will be responsible for driving the strategic growth of Accessories across the region. By bridging the gap between digital marketplace management and physical retail execution, this role ensures a unified brand journey, maintaining consistency across all digital touchpoints and physical retail environments . The incumbent will act as the primary link between assortment planning, major e-commerce platforms (e.g., Amazon, Mercado Livre), and the dealer network to maximize market penetration, conversion rates, and total revenue per motorcycle.

Responsibilities:

Manage relationships with external and internal stakeholders to drive Accessories Sales for the entire country.
Work with dealers on Accessories Business along with Business Managers on Investments, First fill orders, Min Stocks, Display, Ensure timely and accurate Sales Forecast from Dealer for internal planning, order collection from Dealers in the country.
Supporting country on Marketing collaterals, creating seasonal promotions, display of Accessories in-store.
Forecast planning for the country on Accessories; Stock Management with Dealers.
Improve Accessories Penetration per Motorcycle across all Brazil regions.
Competition Mapping and analyzing the Accessories landscape in priority regions.
Coordinating with the HO team on Warranty, New product, Display material, Catalog preparation, Content for marketing, Homologation certification, COC, and Pricing.
Ensure Accessories Readiness for product launches, and timely availability in all dealer networks prior to launch in the regions.
Coordinating with the training team for planning Accessories training in the country.
Price preparation for the market based on agreed margins to be competitive in the market
Conducting regular review with dealers for understanding Business opportunities and growth.
Creating special bundles / tactical marketing to improve business.
Preparing Minimum Order Quantity for new stores and new Product launches.
Create the right display in each of our networks, prepare monthly Order cycles and support distributors in warranty claims for smooth operations.
Work closely with the central team for support on marketing collaterals, display and training, coordinate for PI, Packing list and dispatches.
Preparing SBP for the country based on the market potential.+
Own the P&L for assigned e-commerce accounts.
Manage day-to-day operations and performance of key e-commerce accounts (Amazon, Mercado Livre etc.)
Monitor category trends and competitor strategies to identify growth opportunities.
Collaborate with warehouse, logistics, and inventory teams to ensure healthy stock levels and timely order fulfilment and delivery.
Plan and execute platform-specific campaigns, deals, and brand promotions.
Track daily/weekly/monthly performance: sales, traffic, conversions, returns, pricing, and ratings.
Work closely with product, finance, operations, and marketing teams to align e-commerce strategies and reconciliations.

Qualifications/ Experience:

Bachelor’s Degree level educated
3 years Ecommerce experience
Prior exposure to Accessories Business
You will ideally have a motorcycle licence

Royal Enfield - About Us:

The oldest motorcycle brand in continuous production, Royal Enfield has created beautifully crafted motorcycles since 1901. From its British roots, a manufacturing plant was established in Madras in 1955, a foothold from which Royal Enfield spearheaded the growth of India’s mid-sized two-wheeler segment. Royal Enfields are engaging, uncomplicated, accessible, and fun to ride; a vehicle for exploration and self-expression. It’s an approach the brand calls Pure Motorcycling.

Royal Enfield’s premium line-up includes the stylish Hunter 350 roadster, the timeless Classic 350, and the Meteor 350 cruiser. The brand has significantly expanded its 650cc parallel-twin platform to include the Interceptor 650, the Continental GT 650 cafe racer, the custom-inspired Shotgun 650, the Super Meteor 650 highway cruiser, the rugged Bear 650 scrambler, and the newly released Classic 650 and Bullet 650. The adventure and multi-purpose segment now features the liquid-cooled Himalayan 450, the Guerrilla 450 modern roadster, and the Scram 440, alongside the long-standing Bullet 350. Riders and a passionate community are fostered with a rich profusion of events at a local, regional and international level. Most notable are Motoverse (formerly Rider Mania), an annual gathering of thousands of Royal Enfield enthusiasts in Goa, and Himalayan Odyssey, a yearly pilgrimage over some of the toughest terrain and highest mountain passes.

A division of Eicher Motors Limited, Royal Enfield operates through more than 2,074 stores across all major cities and towns in India and through nearly 1,212 stores in more than 80 countries around the globe. Royal Enfield also has two world-class technical centres, in Bruntingthorpe, UK, and in Chennai, India. The company’s three state-of-the-art production facilities are located at Cheyyar, Oragadam, and Vallam Vadagal, near Chennai. Across the world, Royal Enfield has seven modern CKD assembly facilities in Thailand, Argentina, Colombia, Brazil, Nepal, Bangladesh, and a second facility in Brazil. With a record-breaking performance of over 1.2 million units sold in FY 2025-26 and international sales rising 23% in the same period, Royal Enfield is the leader in the global mid-size motorcycle market.