Digital Marketing Analyst | The Orchard Brazil

About Sony Music Entertainment Brazil Group

Sony Music Entertainment Brazil Group is one of the country’s leading entertainment groups and part of the global Sony Music Entertainment network. Our mission is to drive music and culture forward by connecting artists and fans through innovation, creativity, and excellence in execution. We operate across all areas of the recorded music business, from developing new talent to enhancing an iconic catalog, always aiming to inspire and transform through music.

The Orchard , a leading music distribution and artist & label services company and part of Sony Music Entertainment, empowers independent artists and labels with global distribution, marketing, and technology solutions. Our team works closely with artists, managers, and record labels to maximize audience engagement, grow fan communities, and drive commercial success across digital platforms.

We are looking for a Digital Marketing Analyst who is passionate about music, digital culture, and innovative marketing strategies. This professional will support artists and labels by developing and executing creative digital campaigns, using data and analytics to maximize audience growth, engagement, streams, and overall campaign performance.

What you’ll do:

• Develop and execute digital marketing campaigns for artists and labels across major digital and social platforms;
• Work closely with artists, managers, and label partners to create customized marketing strategies aligned with release objectives;
• Build and present marketing plans, campaign recaps, and performance reports to internal and external stakeholders;
• Monitor campaign performance, analyze audience behavior, and generate insights to optimize results;
• Identify digital trends, platform opportunities, and innovative marketing initiatives to support artist growth;
• Collaborate with editorial teams, digital service providers (DSPs), and technology partners to maximize campaign impact;
• Support the execution of release strategies, ensuring deadlines and deliverables are met;
• Contribute to a data-driven approach by transforming campaign metrics into actionable recommendations.

Requirements:

• Bachelor's degree completed or in progress in Marketing, Advertising, Business Administration, Communication, Digital Media, or related fields;
• 2–3 years of experience in digital marketing, preferably within the music, entertainment, media, or digital industries;
• Excellent communication, relationship management, and client service skills;
• Strong organizational skills, with the ability to manage multiple projects simultaneously in a fast-paced environment;
• Strong writing and presentation skills;
• Deep understanding of digital marketing, social media platforms, and audience engagement strategies;
• Experience developing and executing campaigns across TikTok, Instagram, YouTube, X, and other digital platforms;
• Analytical mindset with the ability to interpret campaign data and translate insights into marketing actions;
• Conversational and written English proficiency.

Expected experience:

• Previous experience managing digital marketing campaigns for artists, brands, or entertainment projects;
• Experience working directly with clients, artists, managers, or business partners;
• Familiarity with digital analytics tools and campaign performance reporting;
• Knowledge of streaming platforms and the digital music ecosystem is highly desirable;
• Creative, proactive, organized, and collaborative profile with strong attention to detail;
• Passion for music, digital culture, and emerging technology trends.

What we give you:

• You join an inclusive, collaborative, and global community where you have the opportunity to channel your passion every day;
• A modern environment designed to foster productivity, creativity, and teamwork, empowering you to do your best work;
• Investment in your growth and professional development, enabling you to thrive in our vibrant community;
• Space to accelerate progress, innovate, and create what’s next;
• A platform to lead positive change, with opportunities to contribute to our social impact, diversity, equity, and inclusion initiatives;
• A benefits package designed to support both you and your family, from wellness programs to paid time off that helps balance work and personal life;
• Time off during the year-end holiday season.