Planning Manager Marketing

About the business RX is a global leader in events and exhibitions,leveragingindustryexpertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. We are committed to fostering an inclusive workplace where everyone can thrive. RX empowers businesses through data-driven insights and digital solutions and is part of RELX, a global provider of information-based analytics and decision tools. About our team RX Global aims to create unforgettable experiences for attendees and exhibitors through organizingworld-classevents. Innovation, creativity, and collaboration drive the company to offer exceptional services to clients. About the role

(hybrid) The Product Marketing Manager plays a pivotal role in driving growth and market penetration for World Travel Market (WTM) Latin America, one of the region’s leading travel industry events. This roleis responsible fordeveloping and executing comprehensive marketing strategies aligned with the Event Value Proposition (EVP) and broader portfolioobjectives, with a strong focus on the Latin American travel ecosystem. Key responsibilities include defining the total addressable market across LATAM,identifyinggrowth opportunities across priority countries and segments, and delivering targeted strategies to expand audience reach and engagement. The role also involves building strong relationships with regional associations, tourism boards, media, influencers, and industry bodies, while acting as the onsite marketing lead during the event. By actively engaging in regional industry events and communities, the Product Marketing Manager will develop deep market insight, stay ahead of travel trends across Latin America, and build a strong understanding of visitor and exhibitor needs. Close collaboration with Sales is critical to align on commercial priorities, enablement, and account-based marketing (ABM) strategies, while also acting as the voice of the customer to inform insight-led marketing programs. This role has direct management of two local marketing executives and further oversight/matrix management whencollaboratingon projectswithglobal marketingcolleaguesin other office locations (including the UK and Philippines). This is a unique opportunity to shape the growth of a flagship event within the global WTM portfolio and drive measurable impact in one of the most dynamic travel markets in the world. Responsibilities • Develop and execute integrated marketing plans for WTM Latin America, aligned with EVP and portfolio strategies. • Define market size, penetration, and growth opportunities across key LATAM markets and audience segments. • Design and implement data-driven strategies to grow, engage, andretainthesetarget audiences. • Build andmaintainrelationships with regional associations, tourism boards, media, analysts, influencers, and industry bodies. • Represent WTM Latin America at industry events and lead onsite marketing execution. • Develop detailed marketing plans andobjectivesfor both visitor and exhibitor acquisition and retention. • Collaborate closely with Sales on enablement initiatives and account-based marketing (ABM) programs. • Contribute to persona development and customer insights to enhance content, campaigns, and overall customer experience. •Monitorperformance, analyze campaign effectiveness, and optimize marketing activities based on insights. • Lead, coach, and develop two local Marketing Executives, while providing matrix leadership to global marketing colleagues across regions to ensure effective collaboration and delivery of sharedobjectives. Requirements • Strong understanding of marketing principles and audience engagement strategies, ideally within the travel, tourism, or events industry. • Experience working across Latin American markets, with an understanding of regional dynamics, cultural nuances, and business environments. • Ability to assess market potential andidentifyinclusive growth opportunities across diverse audiences. • Proven experience building andmaintainingrelationships with external partners and stakeholders. • Experience aligning marketing strategies withsales objectives, including account-based marketing (ABM). •Strong communicationskills (written and verbal), with the ability to engage diverse regional audiences. • Analytical mindset with the ability to translate data into actionable insights. • Comfortablerepresentingthe brand in external forums and industry settings. • Experience working in cross-functional, international teams. •Proficiencyin marketing tools and reporting platforms; openness to adoptingnew technologies. • Proven people management experience, with the ability to lead direct reports and effectively influence cross-functional and matrix teams across multiple geographies. • Fluency in English is highly desirable.