Marketing & Paid Media Lead

Marketing & Paid Media Lead - Detalhes da Vaga. ● Com) is the social command center for newsletter operators. ● Connect your publication and Karrow turns every new issue into a batch of platform-native post drafts written in that publication''s own voice, learned from its back catalogue rather than a tone dropdown. ● Operators review, schedule, and publish across six platforms (X,, Threads, Bluesky, Facebook, Reddit) and track performance in one place. ● Our customers are serious newsletter operators, a well-defined niche that rewards smart targeting over big budgets. ●The RoleYou will own marketing at Karrow, with paid media at the center of the job. ● We want someone who can take a budget and an ICP and build the whole campaign: pick the channels, define the audiences, write the ads, build the landing pages, set up tracking, read the results, and decide what to do next. ●Channel-wise, you should be at home across the modern paid landscape: Meta, Google, TikTok, YouTube, X/Twitter, plus newsletter-native placements like beehiiv sponsorships and direct newsletter ad buys. ● Our first tests run in niche newsletter placements because that is where our buyers concentrate, but we expect you to know when a retargeting layer on Meta, a YouTube pre-roll to creator audiences, or a search campaign on high-intent keywords earns its budget, and to make that case with numbers. ●Beyond running ads, we want your ideas. ● How do we generate interest in a product like this? What hooks, formats, offers, and creative angles would make a newsletter operator stop scrolling? You will have real input on positioning and demand generation, not just execution of someone else''s plan. ●We are a small team and you will operate with a high degree of independence. ● We provide context, a documented strategy, and clear success criteria, then get out of your way. ● You should be comfortable making decisions, showing your reasoning, and being accountable to agreed metrics without daily supervision. ●What You''ll DoBuild and run paid campaigns end to end. ● Audience definition, campaign structure, creative briefs, ad copy, bidding and budget management, and ongoing optimization across the channels that fit the goal: Meta, Google, TikTok, YouTube, X/Twitter, and newsletter sponsorships. ●Run our newsletter sponsorship program. ● Request media kits from niche B2B newsletters, evaluate audience fit, negotiate rates, book placements, and manage the relationships. ●Target the right customer. ● Work from our ICP to build audiences that reach monetized newsletter operators specifically, and keep spend away from audiences we cannot serve yet. ●Generate demand, not just clicks. ● Develop campaign concepts, hooks, and creative angles that build interest in the product: free-trial-first offers, comparison angles, creator-style ad formats, whatever earns attention from a skeptical, ad-savvy audience. ●Write conversion copy. ● Ads, landing page variants per placement, and offer framing, all in fluent, natural English, following our messaging guide. ●Instrument and report. ● UTM discipline and funnel analytics (click, signup, activation, paid) per placement and per channel. ● Weekly reporting on spend, conversion, and CAC against agreed thresholds. ●Own the supporting channels. ● Intent-driven SEO and comparison pages, a pre-launch waitlist for an upcoming integration, and value-first presence in the communities where our buyers spend time. ●Make scale, iterate, or kill calls. ● Every test has pre-agreed decision rules. ● Run honest experiments and recommend the next move based on data, not sunk cost. ●What We''re Looking ForFluent English, written and spoken. ● Required. ● You will write customer-facing copy and talk with English-speaking publishers and partners daily. ● Your ad and landing page copy must read as native quality. ●3+ years running paid acquisition for SaaS, B2B, or digital products, with hands-on experience in at least three of: Meta Ads, Google Ads, TikTok Ads, YouTube, X/Twitter Ads, newsletter or podcast sponsorships. ●A track record of building campaigns from scratch: audience research, campaign architecture, creative direction, and copy, not just managing accounts someone else set up. ●Demonstrated ability to reach a narrow audience efficiently. ● Our market is tens of thousands of people, not millions, so precision targeting matters more than reach. ●Strong analytics fundamentals: UTM discipline, funnel instrumentation (PostHog, GA4, Mixpanel or similar), CAC and payback math, and comfort reporting against kill criteria. ●Self-directed. ● You can take a brief and a goal and deliver without daily check-ins, and you proactively surface problems, results, and recommendations. ●Based in Brazil, working remotely with reliable availability for weekly syncs with a US-based team. ●Nice to HaveFamiliarity with the newsletter and creator economy: platforms like beehiiv, Ghost, and Substack, and how operators grow and monetize. ●Experience with creative production for paid social: short-form video concepts, UGC-style ads, static creative direction. ●SEO and content experience, especially comparison pages and intent-driven landing pages. ●Experience marketing to solopreneurs, creators, or SMB audiences. ●How We WorkFully remote. ● You will work directly with the founding team on a weekly reporting cadence with full autonomy in between. ● Budgets, success metrics, and decision rules are agreed up front, in writing, before any spend. ● We value clear thinking, honest numbers, and people who would rather kill a failing campaign than defend it. ●. Requisitos para participar do processo. ● . O que oferecemos.