Consumer Insights Specialist - São Paulo/SP

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To make a difference with us, all you need to do is bring your human best.

What will your story be? Apply now!  

Learn more: jti.com

We encourage you to apply by October 30.

Consumer Insights Specialist

What this position is about - Purpose:  

The incumbent will be responsible for generating insights through the cross-analysis of syndicated and internal data sources. The role will monitor the competitive and pricing environment, assessing potential impacts on JTI’s strategies. It will also monitor market evolution across segments and flavors, as well as tobacco volume potential across different channels. The position will generate consumer-centric insights using various data sources and methodologies and provide stakeholders with strategic information to support decision-making.

Who are we looking for - Requirements: 

• University degree or equivalent.
• Experience in an analytical role, with a solid understanding of business and sales processes. Knowledge of market reporting tools, data reporting and visualization, competitive environments, and consumer research.
• Fluency in spoken and written Portuguese and English.
• Excellent communication, interpersonal, and presentation skills.
• Proficiency in MS Office, particularly Excel and PowerPoint, with experience in handling datasets, conducting key analyses, and presenting findings to different stakeholders.
• Strong analytical, research, and problem-solving skills, with experience in business insights, strategic analysis, data management, and consumer research.
• Knowledge of consumer marketing and consumer/trade trends monitoring.

What will you do - Responsibilities: 

• Responsible for monitoring competitors and market pricing, including collecting and organizing relevant data to support analysis and delivering reports according to agreed timelines and quality standards. Monitors ANVISA registrations and Scorpios systems to assess speed to market and identify potential new product launches. Analyzes the scope and impact of trade discounts available in the market and recommends initiatives to support JTI’s portfolio performance. Responsible for implementing tools and processes to enable automated analysis of competitors’ trade pricing.

• Support the development of a consumer-centric culture by assisting the direct manager with local, regional, and global Brand Image and Segmentation studies, as well as other consumer-related initiatives. Provide support in planning qualitative and quantitative research, briefing research agencies, developing questionnaires, ensuring data integrity, presenting results, and generating actionable insights to help Brand Managers and other stakeholders develop effective brand strategies.

• Responsible for day-to-day budget management, ensuring that accurate and up-to-date information is available to the direct manager and other relevant stakeholders as needed. Support budget planning by proactively recommending new data providers, methodologies, and other relevant tools to help achieve JTI’s business goals.

• Responsible for conducting market mapping analyses and studies to provide a clear understanding of market dynamics across segments, flavors, and pricing. Cascade relevant insights across departments and regions, identifying potential opportunities for JTI to increase distribution and volume. Maintain the Market Brand Dictionary with all relevant product characteristics. Support distribution and portfolio initiatives by delivering relevant ad hoc analyses based on syndicated data and research. Perform other business-related tasks as assigned by the direct manager.

• Responsible for the creation and development of reports and dashboards related to JTI performance monitoring for top management and managers, merging relevant data from internal and external sources (market data, Ipec, Nielsen, price reports, etc.). Ensure data quality and conduct additional analyses to identify the key factors influencing final volume and distribution results. Meet dashboard requirements from top management and the Region to ensure all reporting requirements are fulfilled.

In addition to all our culture and environment, we also offer several benefits to support you on this journey:

• Family Leave (up to 140 days for all employees).
• Nursery Aid.
• Flexible Hours.
• Annual Bonus.
• Flexible Benefits Program – Beneflex.
• Food Voucher and/or Meal Voucher.
• Health Plan.
• Dental Plan.
• Pharmacy Card/Medication Subsidy.
• Life Insurance.
• WellHub (Gympass).
• Company Time Award.
• Private Pension.
• Amparo Program - Legal, Financial and Psychological Support.

Are you ready to join us? Build your success story at JTI. Apply now!

What are the next steps – Recruitment process: 

• Screening + Competency Based Interview (CBI) with Talent Advisor.
• Tecnhical Interview with Hiring Manager.
• Business Case (optional): For some positions, shortlisted candidates may be invited to participate in a business case study as an additional assessment stage.

Thank you very much for your interest in the role. You are welcome to apply. 

Are you ready to join us? Build your success story at JTI. Apply now!