Social Media Lead/Community Manager

We're hiring: Social Lead / Social Media & Community Manager

Earned Media Productions (EMP) is looking for someone who can turn podcasts into growth engines — and build engaged communities around them.

This role sits at the intersection of content distribution, social strategy, and audience engagement.

What you'll do:

• Own daily posting across TikTok, IG Reels, YouTube Shorts, X, and more

• Turn podcast episodes into high-performing short-form content

• Decide what clips get posted, when, and where

• Manage comments, DMs, and community engagement across platforms

• Help shape the voice and presence of brands online

• Analyze performance and double down on what works

Key Responsibilities1. Content Distribution & Posting

- Own daily posting across all social platforms (TikTok, IG Reels, YouTube Shorts, X, etc.) - Manage scheduling, captions, hashtags, and formatting per platform - Ensure consistent, high-volume output of podcast clips

2. Podcast Clip Strategy

- Turn long-form podcast episodes into a structured content distribution plan - Decide what clips get posted, when, and where - Collaborate with editors to guide clip selection and packaging (hooks, titles, formats)

3. Growth & Optimization

- Analyze performance data to identify winning formats, topics, and hooks - Continuously iterate on posting strategy to increase: - Views - Engagement - Follower growth - A/B test captions, formats, and posting times

4. Platform Expertise

- Stay on top of trends, algorithm changes, and best practices across platforms - Adapt content strategy accordingly (e.g., TikTok vs. Reels vs. Shorts nuances)

5. Systems & Organization

- Build and manage a content calendar + distribution system - Track posted content and performance metrics - Ensure no content bottlenecks between editing → posting → reporting

6. Collaboration

- Work closely with: - Editors (to refine clips) - Creators/clients (to align on voice and goals) - Leadership (to align on growth strategy)

What we're looking for:

• Experience growing social accounts (especially short-form video)

• Strong understanding of TikTok / Reels / Shorts

• Someone who actually gets internet culture + audience behavior

• Ability to manage both content output + community interaction

Must-Haves

- 2–4+ years managing social media accounts (preferably podcast or creator-led content) - Proven experience growing accounts through short-form video - Deep understanding of TikTok, Instagram Reels, and YouTube Shorts - Strong instincts for what makes content go viral - Experience managing high-volume posting (multiple posts/day) - Fluent in English - Speaking and Writing.

Nice-to-Haves

- Experience working with podcasts or long-form content - Background in content editing or scripting - Familiarity with tools like: - Asana/ Slack - Social schedulers (Later, Hootsuite, etc.) - Analytics tools - Experience managing multiple brands or clients

Bonus:

• Experience with podcasts or creator-led brands

• Background in content editing or scripting

• Experience building or managing online communities

This is a high-impact role with real ownership across content, distribution, and community.