Commercial Marketing Coordinator Premium Brands

At Suntory Global Spirits, we craft spirits of the highest quality and deliver brilliant experiences to people around the world. Suntory Global Spirits has evolved into the world's third largest leading premium spirits company ... where each employee is treated like family and trusted with legacy. With our greatest assets - our premium spirits and our people - we're driving growth through impactful marketing, innovation and an entrepreneurial spirit. Suntory Global Spirits is a place where you can come Unleash your Spirit by making an impact each and every day.

What makes this a great opportunity?

• Join one of the world's leading premium spirits companies and contribute to accelerating the growth of our Premium Partner Brand portfolio in one of the most strategic markets in Latin America.
• Play a unique hybrid role combining Commercial Marketing excellence, customer stewardship and channel development, becoming the commercial point of contact for Premium Partner Brands while driving growth across the assigned channel.
• Work cross-functionally with Brand Marketing, Sales, Supply Chain and Finance, influencing commercial decisions while delivering exceptional customer service.
• Drive customer-centric commercial solutions that strengthen long-term partnerships and maximize profitable growth.

Role Responsibilities

• Commercial Marketing

  • Develop an in-depth understanding of the assigned channel, customer landscape and Premium Partner Brand portfolio to identify commercial growth opportunities.
  • Build annual Commercial Marketing plans aligned with brand strategies, customer priorities and commercial objectives.
  • Execute commercial initiatives across the assigned channel, ensuring flawless implementation and alignment with business priorities.
  • Partner with Sales to develop Joint Business Plans (JBPs) and customer growth initiatives.
  • Identify opportunities to accelerate Sell Out through customer-specific activation plans.
  • Monitor Sell In, Sell Out, depletion and execution KPIs, providing actionable recommendations.
  • Evaluate activation performance and continuously optimize investment effectiveness.
  • Manage Commercial Marketing budgets, ensuring ROI and financial discipline.
  • Coordinate agencies and suppliers to guarantee best-in-class execution.
  • Support forecasting, demand planning and commercial planning processes alongside Sales, Supply Chain and Finance.

  Brand Customer Service

  • Act as the primary Commercial Marketing contact for Premium Partner Brand initiatives across strategic customers.
  • Provide best-in-class customer service by coordinating customer requests, commercial needs and execution requirements related to the Premium Partner Brand portfolio.
  • Ensure timely follow-up of customer requests regarding POS materials, activations, promotional programs and commercial initiatives.
  • Coordinate internally with Brand Marketing, Sales, Supply Chain, Finance and other cross-functional teams to deliver effective and timely solutions.
  • Build trusted relationships with key customers, becoming the reference point for all Commercial Marketing topics related to Premium Partner Brands.
  • Anticipate customer needs and proactively develop commercial solutions that create value for both customers and the business.

  Brand Stewardship

  • Lead the Commercial Marketing execution of the Premium Partner Brand portfolio while supporting the commercial development of the assigned channel.
  • Safeguard premium execution standards and ensure all customer activations reflect brand guidelines and luxury positioning.
  • Collaborate closely with Brand Marketing to translate global brand strategies into impactful local commercial programs.
  • Support premium events, customer experiences and exclusive brand activations to strengthen customer engagement.
  • Champion execution excellence across all commercial touchpoints, ensuring consistency, quality and attention to detail.
  • Balance Premium Partner Brand priorities with channel commercial objectives to maximize both brand equity and business growth.

Qualifications

• Strong customer relationship management and stakeholder engagement.
• Excellent project management and execution capabilities.
• Strong commercial acumen and understanding of premium/luxury brands.
• Ability to build collaborative relationships across matrix organizations.
• Strong analytical capabilities (Sell In, Sell Out, ROI analysis).
• Financial understanding with focus on investment optimization.
• High attention to detail and execution excellence.
• Customer-oriented mindset with strong service mentality.
• Excellent communication, presentation and influencing skills.
• Ownership, agility and problem-solving capabilities.

While relocation, immigration, and/or tax compliance support are not guaranteed, we may offer assistance to successful candidates depending on factors such as role requirements in accordance with company guidelines.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant’s skills and experience.