Director of Sales & Marketing

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OUR PURPOSE AND CULTURE

At Rosewood São Paulo, we believe in a future where people and places enrich one another. We are guided by authenticity, excellence, and genuine care, celebrating the soul of every experience while honoring the unique spirit of our destination. As part of the Rosewood family, we answer the call to create extraordinary moments. Together, We Make the Place .

THE TEAM

You will be part of the dedicated Sales & Marketing team,  responsible for delivering exclusive and memorable experiences to our guests, corporate clients, and strategic partners. Our operations are driven by the highest standards of luxury hospitality, where every interaction, detail, and service contributes to the excellence of the Rosewood experience.

HOW YOU WILL MAKE THE PLACE HAPPEN

The Director of Sales & Marketing is responsible for leading the overall commercial and marketing strategy of Rosewood São Paulo, ensuring sustainable revenue growth, market share expansion, brand positioning, and exceptional business performance across all hotel revenue streams.

This role provides strategic leadership and accountability for Sales, Marketing, Communications, Revenue Strategy, Reservations, Events & Catering, and Commercial Partnerships. The Director of Sales & Marketing serves as the primary commercial leader of the property, ensuring alignment between business objectives, guest expectations, brand standards, and financial performance.

The position will drive Rosewood São Paulo's positioning as the leading ultra-luxury urban destination in Brazil while building strong relationships with key corporate accounts, luxury travel advisors, strategic partners, cultural institutions, and high-net-worth clientele.

Another key responsibility is to ensure that the role safeguards uphold Rosewood’s brand standards in the marketplace. This position is a member of the Executive Committee.

KEY RESPONSIBILITIES

Commercial Strategy & Revenue Growth

• Develop and execute the annual commercial strategy and business plan.
• Maximize performance across all hotel revenue streams, including rooms, food & beverage, events, residences, and partnerships.
• Drive market share growth and strengthen Rosewood São Paulo's competitive positioning.
• Establish short, medium, and long-term commercial objectives aligned with ownership and company expectations.
• Lead forecasting, business planning, budgeting, and strategic reviews.
• Identify new business opportunities and emerging luxury market trends. Monitor commercial performance and implement corrective actions as required.

Sales Leadership

• Provide strategic direction and leadership to the sales team.
• Establish clear sales objectives, account plans, and production targets.
• Expand business opportunities across Corporate, Leisure, Group and Entertainment segments.
• Build relationships with key local and international accounts.
• Lead participation in trade shows, sales missions, roadshows, and industry events.
• Ensure all sales activities are accurately captured in designated sales platforms.
• Drive accountability, productivity, and commercial effectiveness across the sales organization.

Marketing & Brand Positioning

• Lead the annual integrated marketing and communication strategy.
• Ensure all marketing initiatives support business objectives and brand standards.
• Oversee digital marketing, social media, public relations, and advertising campaigns.
• Drive awareness and positioning of Rosewood São Paulo as Brazil's premier luxury lifestyle destination.
• Collaborate with corporate teams to maximize exposure and leverage global opportunities. Ensure brand integrity and consistency across all channels and guest touchpoints.

Revenue Strategy & Distribution

• Partner closely with Revenue Management to optimize pricing, inventory, and distribution strategies.
• Evaluate market conditions and competitive trends to maximize revenue performance.
• Support implementation of revenue management best practices.
• Monitor distribution channel performance and direct booking contribution.
• Ensure commercial decisions are supported by data and market intelligence.

Luxury Partnerships & Business Development

• Develop strategic partnerships that elevate brand awareness and generate incremental revenue.
• Build relationships with luxury brands, financial institutions, private clubs, automotive brands, fashion houses, and cultural organizations.
• Identify opportunities to enhance Rosewood São Paulo's presence within the luxury ecosystem.
• Develop initiatives that attract high-net-worth individuals and premium clientele.
• Create long-term partnership strategies that support both commercial and brand objectives.
• Pursue all international opportunities developed by the Rosewood brand that align with Rosewood São Paulo’s strategic objectives.

Events, Catering & Experiences

• Ensure effective commercial strategies for events, meetings, and social celebrations.
• Lead the development and implementation of a robust hotel programming platform designed to position the hotel strategically, cultivate valuable partnerships, and strengthen its relationships across the market.
• Collaborate with operational departments to maximize conversion and guest satisfaction.
• Monitor event and catering revenue performance against targets.

Leadership & Talent Development

• Recruit, develop, and retain a high-performing commercial team.
• Foster a culture of accountability, collaboration, and continuous improvement.
• Conduct regular coaching, performance discussions, and development planning.
• Support succession planning initiatives within the department.
• Promote Rosewood's values, culture, and service philosophy.

KEY PERFORMANCE INDICATORS (KPIs)

The Director of Sales & Marketing will be accountable for:

• Total Hotel Revenue Performance
• Rooms Revenue
• ADR (Average Daily Rate)
• RevPAR
• Market Share Index
• Direct Revenue Contribution
• Partnership Revenue
• Marketing ROI
• Budget Achievement
• Forecast Accuracy
• Associate Engagement
• Guest Satisfaction Metrics

QUALIFICATIONS

• Bachelor's Degree in Hospitality Management, Business Administration, Marketing, Finance or related discipline.
• Master's Degree preferred.

EXPERIENCE

• Minimum 10 years of progressive commercial leadership experience within luxury hospitality.
• Minimum 5 years as Director of Sales & Marketing or equivalent executive commercial leadership role.
• Experience with luxury or ultra-luxury hospitality brands is preferred.
• Proven track record of achieving revenue growth and market share gains.
• Experience leading multi-disciplinary commercial teams.
• Experience working with international luxury clientele and global distribution networks.

REQUIRED SKILLS

• Strategic and commercial mindset.
• Strong leadership and influencing skills.
• Exceptional relationship-building capabilities.
• Financial and business acumen.
• Revenue management knowledge.
• Marketing and brand strategy expertise.
• Data-driven decision-making.
• Effective communication and presentation skills.
• Luxury market knowledge.
• High emotional intelligence and stakeholder management capability.
• Ability to lead change and drive results in a fast-paced environment.

LANGUAGE REQUIREMENTS

• Fluent English required.
• Portuguese required.
• Additional language proficiency is advantageous.

ROSEWOOD LEADERSHIP EXPECTATIONS

The Director of Sales & Marketing will:

• Act as a Rosewood Brand Ambassador at all times.
• Demonstrate Rosewood's values through leadership and decision-making.
• Foster collaboration across all departments.
• Champion innovation, creativity, and commercial excellence.
• Maintain the highest standards of integrity, professionalism, and guest-centricity.

WHAT WE EXPECT FROM YOU

We are looking for professionals who are passionate about hospitality and take genuine pleasure in welcoming people and creating authentic connections. We  seek individuals who embody the values of Rosewood São Paulo in every interaction, helping transform special moments into unforgettable memories. We value team players who demonstrate a warm and gracious demeanor, proactive initiative, and a strong commitment to service excellence.

OUR COMMITMENT TO YOU

At Rosewood, we are committed to fostering a culture where collaboration, sustainability, and personal growth are at the heart of everything we do. We celebrate diversity in all its forms and strive to create an environment where every associate feels valued, empowered, and inspired to make a difference.