Senior graphic designer - visual identity & branding (igaming)

iHunters is looking for a Senior Graphic Designer specialized in Visual Identity and Branding to join the creative team of a global operator in iGaming.

This role is focused on creating, developing, and evolving visual identities for brands, campaigns, products, initiatives, and special projects.

The ideal candidate has a strong understanding of branding and visual systems, with particular expertise in logo design, typography, color, graphic language, and visual consistency . They should be able to transform a concept or strategic direction into a distinctive and cohesive visual identity that can be applied across multiple touchpoints.

This is a highly conceptual and craft-focused role for a designer who is passionate about building identities rather than simply producing individual assets.

Key Responsibilities

Visual Identity & Branding

• Develop complete visual identities from concept through final execution.

• Create and refine logos, symbols, wordmarks, monograms, and visual marks.

• Develop comprehensive visual identity systems, including:

  • Logo systems and variations

  • Typography and type hierarchy

  • Color palettes

  • Graphic elements

  • Patterns and textures

  • Iconography

• Establish clear and scalable visual systems that maintain consistency across different applications.

• Evolve and expand existing brand identities while protecting their core characteristics.

• Create visual identity guidelines and documentation when required.

• Ensure identities are distinctive, recognizable, flexible, and appropriate for their intended audience.

Concept Development

• Translate creative briefs, strategic objectives, and brand positioning into strong visual concepts.

• Explore multiple creative territories and design directions.

• Develop moodboards, visual explorations, sketches, references, and initial concepts.

• Build ideas from early exploration into refined visual identities.

• Present and explain creative concepts and design rationale to stakeholders.

• Challenge briefs and propose stronger visual solutions when appropriate.

Logo Design

• Lead the development of logos and visual marks from initial exploration to final artwork.

• Explore typography, lettering, symbols, geometry, proportions, and visual relationships.

• Develop logo families and responsive logo systems when required.

• Ensure logos work across different sizes, backgrounds, formats, and applications.

• Create distinctive marks that are both visually compelling and strategically relevant.

• Prepare final logo assets and usage specifications.

Brand Applications

• Translate visual identities into practical applications across multiple touchpoints.

• Design key visuals and supporting assets that demonstrate how the identity works in real-world contexts.

• Apply identity systems consistently across digital, social, marketing, promotional, event, and physical environments.

• Define how typography, imagery, color, graphic elements, and composition work together within the identity.

• Work closely with other designers and creative teams to ensure consistent implementation.

Art Direction & Quality

• Maintain a high level of visual craft and attention to detail.

• Establish and protect the visual quality of brand identities.

• Provide art direction and design guidance when identity systems are implemented by other designers or external partners.

• Review creative work and ensure it remains aligned with the established identity.

• Identify opportunities to strengthen and evolve visual systems over time.

What We're Looking For

• 5+ years of professional experience in graphic design, branding, visual identity, or a related field.

• Strong portfolio demonstrating end-to-end visual identity projects.

• Extensive experience creating and developing logos and visual identity systems.

• Excellent understanding of:

  • Typography

  • Logo design

  • Color theory

  • Composition

  • Grid systems

  • Visual hierarchy

  • Brand systems

  • Art direction

• Strong conceptual and strategic thinking.

• Ability to translate abstract concepts into clear and distinctive visual languages.

• Exceptional attention to detail and visual craftsmanship.

• Ability to balance creativity, strategy, and practical application.

• Strong communication and presentation skills.

• Ability to work independently and take ownership of projects from concept to delivery.

Technical Skills

Required

• Advanced proficiency in Adobe Illustrator and Photoshop .

• Strong proficiency in Figma .

• Advanced typography and layout skills.

• Strong understanding of vector-based design and logo construction.

• Experience preparing professional brand assets and production-ready artwork.

Nice to Have

• Adobe InDesign

• After Effects or motion design

• Illustration

• 3D design

• AI-assisted creative tools

• Experience with digital, print, OOH, events, or environmental branding

Portfolio Requirements

A strong portfolio is essential. We are specifically looking for portfolios that demonstrate:

• Complete visual identity projects.

• Strong logo design and development.

• Logo exploration and refinement processes.

• Development of visual languages and design systems.

• Typography and custom lettering.

• Strong use of color and graphic elements.

• Identity applications across multiple touchpoints.

• Ability to maintain consistency while allowing an identity to flex across different contexts.

• Clear evidence of conceptual thinking and design rationale.

• High level of visual craft and attention to detail.

Note: Portfolio presentations should ideally show the process behind the work, not only the final artwork.

What Makes You Successful in This Role

You are a designer who:

• Thinks beyond the logo and understands how an identity becomes a complete visual language.

• Has a strong personal design sensibility and excellent visual taste.

• Can turn an abstract idea into a distinctive and ownable identity.

• Understands the relationship between strategy, concept, and visual execution.

• Knows when to simplify and when to add complexity.

• Can create identities that are both memorable and functional.

• Is highly detail-oriented and passionate about craft.

• Can confidently explain and defend design decisions.

• Is curious, collaborative, proactive, and comfortable challenging ideas.

• Takes ownership of the creative process from initial concept through final delivery.

Key Deliverables

Depending on the project, the designer may be responsible for:

• Brand identities

• Visual identity systems

• Typography systems

• Color systems

• Graphic languages

• Patterns and supporting elements

• Key visuals

• Brand guidelines

• Campaign identity extensions

• Brand applications

• Digital and print identity assets